Today’s consumers want more from their packaging, with 78% declaring that store packaging is not delivering the information they desire. And, 87% of Millennials surveyed will interrupt the purchase or will purchase online if they can’t get that information during their shopping trip.
This means interrupted and lost as bricks and mortar stores or the selection of an alternative product or brand later while searching online. The package is the ideal communicator for this content. It’s the most salient touchpoint with consumers. But today's packaging is not meeting the challenge.
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