The Combined Solution Enables Stock Photography Agencies, Media Companies, and Museums and Archives to Communicate Copyright Ownership, Automatically Track Images Online and Make More Money from New and Existing Image Assets
MONTEREY, CA. — November 11, 2009 — ImageSpan Inc., creator of the market-leading licensing and royalty payment automation platform for all media, and Digimarc Corporation (NASDAQ: DMRC), a leading innovator and technology provider that gives persistent digital identities to all forms of media content, today announced that they have partnered to deliver a complete solution to manage, monitor and monetize valuable image assets. ImageSpan and Digimarc made the announcement at the 6Sight® Future of Imaging conference in Monterey, Calif.
ImageSpan's LicenseStream automated licensing, publishing and royalty processing platform will be combined with Digimarc for Images, which lets photography agencies, media companies, museums and archives add an imperceptible digital watermark to communicate copyright ownership and information on how to contact the owner wherever the image is found online. The LicenseStream Content Tracker then crawls the Web looking for uniquely watermarked images, providing regular reporting on where a content owner's images are found so they can take appropriate action.
"Digimarc for Images combined with LicenseStream gives content owners a view into how and where their content is used so they can apply appropriate LicenseStream remedies — automated options to convert non-paying consumers into new revenue opportunities," said Iain Scholnick, chief executive officer, ImageSpan. "When content is used without permission, content owners can select from several automated remedies — email offer to license the image on the spot, request to provide attribution, a link back to the photographer's gallery, initiate collections or take down the image. Together, we're delivering a powerful solution to help speed the pace of transactions, drive Web traffic, and empower content owners to pursue untapped opportunities for maximizing the value of their digital assets."
The solution optimizes content for search engines before it is published to the Web and then provides the means for any buyer to license that content with a mouse click and with flexible pricing based on use. Since watermarks can be unique to various instances of the same image, content owners have the flexibility to set licensing terms depending on the specific usage and buyer.
The Content Tracker continuously monitors billions of images on the Web to locate a customer's digitally watermarked images. In addition to the standard search, the solution offers a directed search option that lets a content owner specify Web sites to be monitored regularly. Search reports include thumbnails of the images found with the URLs of the websites where they were located. Reports are automatically sent out each month. Alternatively, content owners can generate their own reports at any time.
"LicenseStream and Digimarc for Images give content owners an extra layer of protection by communicating their copyright ownership and helping to monetize their content more efficiently and effectively," said Jeri Owen, Digimarc vice president. "Digimarc is pleased to work with ImageSpan to deliver the services our customers need to address the problem of managing and tracking images once they are posted on the Web, while also giving them automated services to identify, create and drive more sales opportunities with the joint solution's remedy tools."
ImageSpan is the creator of LicenseStream, the market-leading licensing and royalty payment automation platform for all media types and businesses, from individual creators to enterprises. LicenseStream makes content intelligent, so it moves freely across the Web with defined ownership, rights and restrictions, enabling pricing based on use. By making content intelligent, LicenseStream creates new efficiencies and frees resources to develop new distribution and marketing channels to drive incremental revenues. Enterprise partners using the ImageSpan platform include Omnicom, Visible World and online advertising agencies. ImageSpan offers a number of delivery options including deployment through Adobe software. Founded in 2003 and based in Sausalito, California, ImageSpan is the exclusive provider of license registry services to the PLUS Coalition, the international, multi-industry standards body for image licensing. For more information, please go to www.imagespan.com or call (888) 921-1221.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a provider of enabling technologies that create digital identities for all forms of media and many everyday objects that are imperceptible to humans, but not to computers. These technologies help computers to better process sensory data as the industry evolves toward more intuitive pervasive computing. For more information, please visit us at www.digimarc.com to learn more.
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