Digimarc's Technology Enables Printed Materials to become Virtual Web Browsers on Today's Smart Phones in Asian Markets
Beaverton, Ore. — April 20, 2010 — Digimarc Corporation (NASDAQ: DMRC) has licensed its mobile technology to Hong Kong-based Winkcode Interactive. The agreement lets Winkcode deliver new, Digimarc-enabled solutions that connect consumers to the web from printed materials using a mobile phone application, and allows them to sell the solutions into Hong Kong, China, Singapore, Malaysia and the Macau Region.
"We evaluated a number of technologies before selecting Digimarc Mobile because it provides a superior user experience. Our trade customers like that it does not take up space, nor does it detract from the design or content being presented," stated Michael Yue, general manager, Winkcode. By working with Digimarc, we believe we are uniquely positioned to assist the publishing and advertising industries to create enriched mobile experiences for consumers."
Winkcode Interactive Ltd., a wholly owned subsidiary of AWT-System, will provide its mobile solutions to major publishing companies, advertising agencies and consumer brands looking to retain readers, attract younger audiences and engage consumers through enhanced, interactive experiences on today's camera-equipped smart phones. Digimarc's mobile technology enables the phone's camera to "see" digital data embedded into all forms of printed materials, including advertisements, editorial content, brochures, posters, product packaging, and more. Unlike 2D barcodes or QR codes, the digital codes are imperceptible to human senses, but are easily detected by today's most popular smart phones.
"Because the technology effectively turns newspapers, magazines, and other printed materials into web browsers, it provides instant gratification to consumers by instantly and efficiently connecting them to a wealth of information, entertainment and assistance online," commented Bruce Davis, Chairman and CEO of Digimarc. "Brands now have the opportunity to complete an entire sales cycle in one user session — taking the consumer from seeing an advertisement, to instantly accessing reviews from other consumers, to delivering discounts and promos, all the way to completing the sale on the phone."
"We are pleased to partner with Winkcode Interactive Ltd. and provide the enabling mobile technology for their solutions," said Jeri Owen, Vice President, Marketing, Digimarc. "Our technology will allow Winkcode to address the ever-growing need of publishing companies, brands and advertising agencies to better engage consumers on the device they carry with them 24/7."
Winkcode joins aquaMobile in Spain as Digimarc's second licensee of its mobile technology. aquaMobile launched their Clic2C solution in Europe and currently has nine magazines and three newspapers successfully using the technology.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.
About Winkcode Interactive Limited
WinkCode Interactive is a wholly owned subsidiary of AWT-System Limited, a leading software developer and system integrator with over 20 years experience in South East Asia, delivering enterprise level solutions to information providers, including publishers and marketers. Winkcode Interactive was created with the purpose of bringing new consumer experiences to market through continuous innovation and enhancement of mobile data services. Using premium mobile devices, the technology links printed materials to the Internet, enabling rich media experiences by allowing the consumer to gain more information and entertainment from newspapers, magazines, brochures, and much more. WinkCode delivers the solution to create a multi-media, multi-channel interaction platform to deliver content or marketing messages to provide amazing and unique user experiences. For more information, please visit: www.awt-system.com
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