Integrated solution will enable photographers to maximize value of their creative works
Sausalito, CA — July 13, 2010 — ImageSpan, the creator of LicenseStream, the market-leading licensing and royalty payment automation platform for all media, and Digimarc Corporation (NASDAQ: DMRC), a leading innovator and technology provider that gives persistent digital identities to all forms of media content, today announced that they will integrate the LicenseStream Content Tracker solution into Digimarc for Images — Professional Edition providing creative professionals a seamless solution to monetize, manage, and monitor their image assets.
This initiative builds on a partnership announced in November where ImageSpan and Digimarc are offering a joint enterprise solution for Stock Photography Agencies, Media Companies, Museums and Archives. Digital watermarking is a bundled "plug in" in Adobe® PhotoShop®, enabling fast and easy embedding of unique digital IDs, forming the foundation for the Digimarc and ImageSpan joint solution.
Digimarc for Images — Professional Edition users that currently embed imperceptible digital watermarks in their images and receive reports of where their content is found online, will now have the ability to receive reports via a LicenseStream dashboard integrated within the Digimarc for Images solution. The dashboard empowers creative professionals to maximize the value of their image assets with efficiency and ease by providing automated remedies to license and collect payments for use of their image assets. In addition, content owners will be able to contact unauthorized users to request attribution or take down the image(s) being used. Targeted for launch later this year, the solution will be bundled into Digimarc for Images — Professional and Small Business Editions.
"We’re excited to work with Digimarc as, until now, it has been extremely difficult for content owners to monitor where their content is being used across the Web and remedy instances of unauthorized use," said Kurt Garbe, CEO of ImageSpan. "LicenseStream, which allows content owners to efficiently license, transact, and monitor all forms of electronic media, makes that process much simpler by helping protect the value of content and monetize infringements."
"We’re pleased to see our partnership with ImageSpan expand to deliver an effective image management solution for our professional customers as well as enterprise accounts. Managing and tracking images once they are posted on the Web can be very expensive as well as time consuming," said Jeri Owen, Digimarc Vice President. "LicenseStream enhances the value of Digimarc for Images by giving content owners powerful tools to monetize their content more effectively and remedy misuse."
ImageSpan, the creator of LicenseStream, is the first comprehensive platform that allows owners of digital content to efficiently license, transact and monitor all forms of electronic media. The platform both significantly extends the reach and revenue potential of companies already licensing their content online and establishes new revenue streams for companies looking to digitize and distribute their traditional analog material. LicenseStream also enables customers to detect and curb unauthorized usage of their content.
The LicenseStream platform is strengthened by business partnerships with Digimarc and Arvato finance services, a division of Bertelsmann AG. Several of the world's marquee publishers and media companies, including the Chicago Tribune and the McEvoy Group — a publisher whose brand media properties include SPIN magazine and Chronicle Books — already have begun to develop new revenue streams and drive incremental sales via the LicenseStream solution. For more information, please go to www.imagespan.com or call (866) 240-8243.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing, and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information, please visit www.digimarc.com.
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