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Press Contact: Lara Burhenn | 503-469-4704

| Jun 11, 2012

Top Australian Publisher Launches Mobile Application Using Digimarc Technology as Standard for Magazine Portfolio

by Jun 11, 2012

Beaverton, Ore — June 11, 2012 — Digimarc Corporation (NASDAQ: DMRC) today announced that Pacific Magazines, a leading Australian publisher, launched a new mobile companion application branded "Genie" that integrates Digimarc's patented digital watermarking technology as the publisher's standard print-to-mobile solution across its portfolio of magazines. Genie provides Pacific Magazines' readers, totaling 35% of all Australians aged 14+ each month*, with instant access to multi-media experiences and offers a deeper level of reader engagement.

Pacific Magazines began using the Digimarc Discover platform in its publications in January 2012 with Better Homes and Gardens. Since then Marie Claire, and popular weekly magazines, Who and Famous, have integrated digital watermarks into their editorial and advertising content.

"Digimarc's technology has been a great success for our magazines," comments Jahzeel Omar, Business Manager, Pacific Magazines. "Integrating this innovative technology into our own branded mobile companion app for use across all of our publications was a natural next step."

In every magazine, the Genie logo will be used as the call to action, making it easy for readers to identify the pages with additional content.

"Genie instantly provides our readers with premium off-the-page multimedia experiences — including video, social media, maps, click to call, competitions and calendar reminders — and completes the loop for our advertisers via seamlessly integrating offline and online campaigns," commented Peter Zavecz, Commercial Director, Pacific Magazines.

Using the Genie app, available for free on the iTunes App Store and Google Play, readers simply point their smartphone's camera at the enhanced content and the imperceptible digital watermark embedded in the page is automatically detected — triggering the associated interactive experience.

"We continue to hear from publishers like Pacific Magazines that keeping readers in a branded environment following the scanning of our digital watermarks is increasingly important," said Ed Knudson, EVP, Sales and Marketing of Digimarc Corporation. "Pacific Magazine's selection of Digimarc Discover as its print-to-mobile solution across its magazine portfolio attests to the platform's flexibility and we're confident that Pacific's readers and advertisers alike will be very happy with their decision."

*Source: Roy Morgan single source April 2011 – March 2012

About the Digimarc® Discover Platform

The Digimarc Discover platform enables smartphones and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones. Consumers simply direct their phone at content they are interested in and are presented with a range of associated network services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example. The Digimarc Discover mobile applications are available for licensing and can be integrated into existing applications.

Publishers and others can embed digital watermarks into content using the Digimarc Discover Online Services Portal (OSP). The OSP is being used by magazines, newspapers, packaging companies, advertising agencies, and others to enable a variety of new experiences and capabilities from print. Companies interested in learning more about digital watermarking technology and licensing opportunities for the Digimarc Discover platform can visit: For the latest updates follow us on our Digimarc Discover Facebook page and Twitter @DigimarcCorp.

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.

About Pacific Magazines

Pacific Magazines is the magazine publishing arm of Seven West Media, Australia's leading multi-platform media group which also includes Channel Seven, Yahoo!7 and West Australian Newspapers. Pacific Magazines publishes many of the biggest brands in Australian magazines, including: New Idea, Better Homes and Gardens, that's life!, WHO, Famous, marie claire, InStyle, Men's Health, Women's Health and Girlfriend. Pacific publishes two of the three biggest selling weekly magazines and three of the top five highest-selling magazines in Australia.

Forward-Looking Statements

With the exception of historical information contained in this release, the matters described in this release contain various "forward-looking statements." These forward-looking statements include statements and any related inferences regarding increases in license and subscription revenues, and other statements identified by terminology such as "will," "should," "expects," "estimates," "predicts" and "continue" or other derivations of these or other comparable terms. These forward-looking statements are statements of management's opinion and are subject to various assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements in this release as a result of changes in economic, business and/or regulatory factors. More detailed information about risk factors that may affect actual results will be set forth in the company's Form 10-K for the year ended December 31, 2011 and in subsequent periodic reports filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's opinions only as of the date of this release. Except as required by law, Digimarc undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.


Reggie Borges
Waggener Edstrom
+1 503 443 7859





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