Press Releases

Press Contact: Lara Burhenn

lara.burhenn@digimarc.com | 503-469-4704

| Jul 11, 2012

Digimarc's "Print-to-Pin" Solution Gains Traction in the Pages of Cosmopolitan and Redbook and at House Beautiful's Kitchen of the Year Event

by Jul 11, 2012

Digimarc's Print-to-Pin℠ Solution Enables Readers to Pin Images from Printed Materials — and Now, at Events — as Easily as They Pin from Websites

Beaverton, Ore — July 11, 2012 — Digimarc Corporation (NASDAQ: DMRC) today announced that the company's new Print-to PinSM solution will be featured in two top women's magazines, Cosmopolitan and Redbook, both published by Hearst Magazines.

Redbook is using the Print-to-Pin solution to facilitate a direct connection from print to Pinterest in the currently available July issue, while Cosmopolitan will roll out their Print-to-Pin solution in the September issue. House Beautiful, which became the world's first Pinterest-enabled magazine in June, is set to be the first to demonstrate Digimarc's Pinterest-enabling solution in a live setting with their highly anticipated "Kitchen of the Year" event taking place July 16-20, in New York City's Rockefeller Plaza.

"Digimarc's Print-to-Pin solution gives publishers, advertisers and retailers an exciting new way to connect with readers and consumers by combining the tangible activities of reading a magazine or walking through a retail setting with the very popular online activity of pinning items of interest or desire on Pinterest," commented Ed Knudson, Executive Vice President, Sales and Marketing at Digimarc. "Print-to-Pin is a fantastic vehicle for publications and brands to engage their audiences while maintaining brand integrity and extending the brand's reach through the powerful social media website — Pinterest."

The Highlights

  • Cosmopolitan's September issue will feature watermarked editorial and advertising images for readers to scan to be taken directly to Cosmopolitan's or the advertiser's Pinterest page. The reader will be given the option to pin the featured image to their pinboard, re-pin more images and/or follow the brand. Cosmopolitan's SVP, Publishing Director and Chief Revenue Officer, Donna Kalajian Lagani explained, "With over 26 million consumers in the Cosmopolitan community, we love the idea of making it easier for them to engage with our content and that of our advertisers on the fastest-growing social media site."
  • Redbook's July issue implemented multiple watermarks on a single page featuring pictures of seven fashion accessories. When scanned, each picture links the reader to the high-resolution image of that item to pin on their chosen pinboard. "The Print-to-Pin concept was the perfect fit for our 50 Under 50 feature" said Redbook Editor in Chief Jill Herzig. "It allowed our readers to pull their favorite items right off the page and save to their Pinterest board." Click here to see the experience for yourself!
  • House Beautiful's fifth annual, high-profile "Kitchen of the Year" event taking place in mid-July in New York's Rockefeller Plaza, will, for the first time, demonstrate the possibilities of using Digimarc's solution in a live, interactive setting by giving the many thousands of visitors who will tour the model kitchen the ability to pin the items showcased to their pinboards by simply scanning a digitally watermarked, Pinterest-enabled placard using either the magazine's recently launched House Beautiful Connect mobile application for iPhone or the Digimarc Discover mobile application for iPhone and Android devices. "Integrating Digimarc's technology into our upcoming, premiere event made perfect sense," commented Kate Kelly Smith, SVP, publishing director and chief revenue officer of House Beautiful. "Why not give those in attendance the ability to, in real time, pin high-resolution pictures of our sponsors' products with accompanying information about the items to their pinboards? We believe it will add a fun layer of interaction to our event while also creating a channel for viral activity around Kitchen of the Year and the amazing items showcased."

About the Print-to-Pin℠ Solution

The Digimarc Print-to-Pin solution enables magazines, advertisers, retailers and others to drive Pinterest enthusiasts from printed materials to their corporate Pinterest sites without marring the creative aesthetics of the materials with QR codes or Microsoft Tags. An imperceptible digital watermark embedded in images, text, or branded design elements is automatically detected and consumers are immediately taken to the designated Pinterest pinboard or pin. Watermarked items can be linked to a specific image, which can then be re-pinned, or directed to a pinboard where multiple images can be re-pinned. As the images are shared throughout the Pinterest community, the links back to the magazine, advertiser or retailer are preserved.

About the Digimarc® Discover Platform

The Digimarc Discover platform enables smartphones and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones. Consumers simply direct their phone at content they are interested in and are presented with a range of associated network services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example. The Digimarc Discover mobile applications are available for licensing and can be integrated into existing applications.

Publishers and others can embed digital watermarks into content using the Digimarc Discover Online Services Portal (OSP). The OSP is being used by magazines, newspapers, packaging companies, advertising agencies, and others to enable a variety of new experiences and capabilities from print. Companies interested in learning more about digital watermarking technology and licensing opportunities for the Digimarc Discover platform can visit: www.digimarc.com/discover. For the latest updates follow us on our Digimarc Discover Facebook page and Twitter @DigimarcCorp.

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.

About Cosmopolitan

Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan.com, reaching 8.4 million unique users a month. Cosmopolitan is also available on all tablet devices, and via Cosmo Radio, the only magazine-branded radio channel of its kind, available on Sirius XM Channel 109. In addition to the U.S. flagship, Cosmopolitan publishes 64 print magazine editions around the world. Cosmopolitan is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 87 million adults (Spring 2011 MRI).

About Redbook

REDBOOK (www.redbookmag.com) is the only magazine in America focused on the needs, wants, passions, and opinions of young married women as they dive into their busiest and best years yet. Readers can interact with the brand on the digital front, at www.redbookmag.com, REDBOOK mobile (m.redbook.com), and via Twitter and Facebook. REDBOOK reaches over eight million readers each month and is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified communications companies. Hearst Magazines publishes more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines the largest publisher of monthly magazines in the U.S. (ABC 2011) and reaches 82 million adults (Spring 2012 MRI). Hearst Magazines has published more than 100 applications and digital editions for the iPad, iPhone, and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency. Follow REDBOOK on Twitter @redbookmag.

About House Beautiful

House Beautiful is the leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. In May 2012, House Beautiful won the American Society of Magazine Editors award for General Excellence in the Lifestyle Magazines category. In addition to its U.S. flagship, House Beautiful publishes two editions abroad. Readers also can interact with the brand digitally on House Beautiful mobile (m.housebeautiful.com) and through e-editions on Zinio, iPad, B&N Nook and Kindle Fire. House Beautiful is published by Hearst Magazines, the largest publisher of monthly magazines in the U.S. (ABC 2011), which reaches 82 million adults each month (Spring 2012 MRI). Follow House Beautiful on Twitter at @housebeautiful.

For more information about House Beautiful, please contact Michael McGraw at 917-755-9411 or mmcgraw@hearst.com.

Forward-Looking Statements

With the exception of historical information contained in this release, the matters described in this release contain various "forward-looking statements." These forward-looking statements include statements and any related inferences regarding increases in license and subscription revenues, and other statements identified by terminology such as "will," "should," "expects," "estimates," "predicts" and "continue" or other derivations of these or other comparable terms. These forward-looking statements are statements of management's opinion and are subject to various assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements in this release as a result of changes in economic, business and/or regulatory factors. More detailed information about risk factors that may affect actual results will be set forth in the company's Form 10-K for the year ended December 31, 2011 and in subsequent periodic reports filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which reflect management's opinions only as of the date of this release. Except as required by law, Digimarc undertakes no obligation to publicly update or revise any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Disclaimer

Digimarc Corporation is not affiliated with, sponsored by, or endorsed by Pinterest, Inc. Use of the Pinterest name herein is for the purpose of describing a service enabled by Digimarc technology.

Contact

Reggie Borges
Waggener Edstrom
+1 503 443 7859
pr@digimarc.com

Company

Investors

Innovation

International

Germany  |  Japan