Retailers and Brands Can Now Leverage Digimarc's Proprietary Digital Watermarking to Enhance Consumer Engagement at Every Touch Point in the Shopper's Journey
Beaverton, Ore — June 24, 2013 — Digimarc Corporation (NASDAQ: DMRC), a growing force in mobile discovery, has added audio watermarking to its popular Digimarc® Discover mobile engagement platform. This single technology platform enables retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns. With the addition of audio watermarking, Digimarc's ability to assign "digital identities" to all forms of media and everyday objects — including print, audio, video and packaging — differentiates Digimarc's solution from competing technologies, such as QR codes, fingerprinting and image recognition. For more details and to see a video showing the company's comprehensive omni-media solution in action, visit: http://bit.ly/1295rxq.
"The advantages of assigning unique digital identities to every media component are game changing for mobile marketing, and no other vendor provides such a comprehensive and effective offering," said Ed Knudson, Executive Vice President, Sales and Marketing at Digimarc. "Fingerprinting-based approaches to audio recognition, such as those used by Shazam, or image recognition employed by augmented reality providers, must guess against large databases when trying to identify a brand's content. Brands can't afford to leave the fate of their marketing campaigns to chance. Digimarc's patented digital watermarking technology provides accurate identification every time — eliminating the risk of a poor consumer experience at the point of engagement, or even worse an embarrassing and potentially catastrophic misidentification of the brand."
Key Advantages of the Digimarc Discover Platform
- One technology platform for every medium — print, audio, and video — facilitates deeper consumer engagement at every touch point in the shopper's journey.
- Retailers and brands maintain control of the complete consumer experience — from the mobile application, post-scan experiences and engagement analytics; Digimarc doesn't promote its brand to its customer's consumers.
- Accurate and fast delivery of mobile experiences without risk of linking consumers to incorrect content.
- Reliable mobile discovery — without aesthetic costs or waste of space — that protects brand integrity and enhances engagement across all elements of a typical marketing campaign.
- Each instance of digitally watermarked content (print or audio) can trigger differentiated mobile experiences and provide unique engagement metrics.
The Digimarc Online Services Portal, via the company's website, provides retailers and brands with an easy and efficient way to connect print, audio, and video elements of marketing campaigns to online experiences by implementing Digimarc Discover in a brand's existing iOS or Android mobile application.
To learn more about the benefits of audio watermarking and the Digimarc Discover platform, please visit: www.digimarc.com/audio
About Digimarc Discover
Digimarc Discover enables smartphones and other sensor-equipped devices to "see and hear" media content using built-in cameras and microphones. Consumers simply direct their phone at content they are interested in and are presented with a range of services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example.
Companies interested in learning more about digital watermarking technology and licensing opportunities for the Digimarc Discover platform can call +1 800 344 4627 or email firstname.lastname@example.org.
Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.
Lindsay Stril, VOXUS PR
+1 253 444 5443