Press Releases

| Jan 13, 2014

Digimarc Teams with Datalogic to Dramatically Improve Checkout Scanning Speed

by User Not Found | Jan 13, 2014

World's leading POS scanner manufacturer enables detection of Digimarc® Barcodes in fixed POS imaging devices

Beaverton, Ore and New York City, NY – NRF Booth #132 – January 13, 2014 – Digimarc Corporation (NASDAQ: DMRC) today announced that Datalogic, a global leader in Automatic Data Capture and Industrial Automation markets and producer of barcode readers, has enabled its new Magellan™ 9800i multi-plane imaging scanner to detect and process Digimarc® Barcodes. The fully integrated solution will significantly reduce checkout times for retailers, boosting the average number of items scanned per minute. This faster scanning improves margins for retailers and reduces checkout wait time for consumers. The companies will demonstrate their new technologies, including the newly unveiled Digimarc Barcode at the National Retail Federation’s Annual Convention and EXPO (Retail’s BIG Show) 2014.

"Just as the UPC changed the face of retail when it was introduced almost 50 years ago, Digimarc Barcodes will have a similar impact,” said Matt Schler, General Manager of Fixed Retail Scanning, Datalogic. “We’re thrilled to be partnering with Digimarc to introduce this new, innovative technology to retailers.”

Digimarc Barcodes contain the same GTIN data currently carried in the product’s UPC code. The data is invisibly repeated multiple times over the entire package. This means that checkout clerks, as well as shoppers using self-checkout, can quickly scan items without having to find and position the barcode toward the reader, resulting in shorter lines for consumers and cost savings for retailers.

“We have found a great partner in Datalogic to bring a state-of-the-art point of sale solution to retailers,” said Ed Knudson, Executive Vice President, Sales and Marketing at Digimarc. “So much time can be saved when traditional barcodes are augmented with Digimarc Barcodes. In fact, our tests with professional checkers have shown checkout scanning time can easily be cut by as much as 50 percent.”

The new Magellan 9800i scanner is the world’s first barcode scanner driven completely by high performance digital imaging, resulting in the ability to increase checkout performance. It is offered in a full range of in-counter scanners and scanner/scales with high reliability designed to provide maximum throughput.

About Digimarc

Digimarc Corporation (NASDAQ:DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc’s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.

About Datalogic

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics. Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies. A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC please visit

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Datalogic ADC and the Datalogic Automatic Data Capture logo are trademarks of Datalogic S.p.A.  Magellan is a registered trademark of Datalogic ADC in many countries, including the U.S.A. and the E.U.