Company receives highest achievement in television industry for its development and support of steganographic technology
Beaverton, Ore. — September 3, 2015 — Digimarc Corporation (NASDAQ: DMRC) has been honored with a coveted Emmy® Award for Technology & Engineering, highlighting more than 20 years of groundbreaking research and development in digital media. The internationally-renowned Emmy® Award, granted by The National Academy of Television Arts & Sciences (NATAS) and chosen each year by dozens of industry experts and peers, recognizes excellence and represents the highest achievement in the television industry.
The 67th Annual Technology & Engineering Emmy® Award for Steganographic Technologies for Audio/Video acknowledges Digimarc for engineering creativity in the company’s work in the entertainment industry. Steganography is the process of embedding information in media in ways that facilitate accurate identification by computer interfaces, yet are imperceptible to people. Many applications of these innovations have been developed, culminating in the Digimarc Discover and Digimarc Barcode software and services platform. The Company, and its business partners, have developed numerous solutions that improve copyright protection and licensing, facilitate audience measurement, and enhance consumer media experiences.
“The Academy is pleased to highlight Digimarc’s role in developing and deploying digital watermarking techniques, and the company’s continuing contributions to advancing the technical possibilities for the art and science of television,” said Robert P. Seidel, Chairman of the Technology & Engineering Committee, NATAS. “Digimarc’s technology has materially impacted the business of television through the tracking, tracing and monetization of broadcast and cable content.”
“The receipt of this prestigious Emmy® Award is a testimony to the extraordinary achievements of our scientists, engineers, and business partners,” said Bruce Davis, Chairman and CEO, Digimarc. “Digimarc has a deep heritage of developing industry-advancing technologies, resulting in over 800 patents covering a broad range of inventions in digital watermarking and content identification.”
The Company’s inventions enhance the value and management of all forms of media. Notable recent innovations focus on automatic identification by smartphones of all brand impressions in the modern shopper’s journey. These capabilities include providing television audiences with interactive advertising and other ‘second screen’ viewing experiences.
The Emmy® Award will be formally presented to Digimarc during the 67th Annual Technology & Engineering Emmy® Awards banquet at the Bellagio Hotel in Las Vegas on Friday, January, 8, 2016 during the popular International Consumer Electronics Show (CES).
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Barcode. The Digimarc Barcode enables industrial scanners, smartphones, tablets, and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management, and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. Digimarc develops and delivers solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit http://www.digimarc.com and follow us on Twitter @DigimarcCorp.
About The National Academy of Television Arts & Sciences
The National Academy of Television Arts & Sciences (NATAS) is a service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Award for News & Documentary, Sports, Daytime Entertainment, Daytime Creative Arts & Entertainment, Public & Community Service, and Technology & Engineering. NATAS membership consists of over 14,000 broadcast and media professionals represented in 19 regional chapters across the country. Beyond awards, NATAS has extensive educational programs including Regional Student Television and its Student Award for Excellence for outstanding journalistic work by high school students, as well as scholarships, publications, and major activities for both industry professionals and the viewing public. For more information, please visit the website at www.emmyonline.tv.
+1 253 444 5443
Paul G. Pillitteri
SVP, Communications, The National Academy of Television Arts & Sciences (NATAS)
Update: we've received the Emmy!