Press Releases

Press Contact: Lara Burhenn | +1 503-469-4704

| Mar 15, 2017

NCR Adds Digimarc Barcode to Its New Advanced RealScan™ 79e All-Imaging Scanner

by Mar 15, 2017

Scanner provides faster, easier retail checkout

BEAVERTON, Ore. – March 15, 2017 – Digimarc Corporation (NASDAQ: DMRC) today announced that NCR Corporation, a global leader in omni-channel solutions, has enabled Digimarc Barcode support to its new high performance NCR RealScan™ 79e all-imaging bi-optic scanner for easier and more efficient retail checkout.

The RealScan 79e scanner—with six-sided scanning capability—delivers the largest imaging scan zone in its class, and is an effective retail solution for both cashier-assisted and self-checkout lanes. Digimarc Barcode integration means cashiers and consumers do not need to fumble with a product in search of a UPC barcode, vastly improving throughput at checkout, and making the experience faster and easier. This efficiency helps improve customer satisfaction and boost retail ROI via more items scanned per minute.

Digimarc Barcode imperceptibly repeats throughout an entire product package, and is readable from a variety of angles and distances. It contains the Global Trade Item Number (GTIN) found in traditional UPC barcodes and can be incorporated into virtually any form of media, including audio and print materials. Along with front-end efficiency, Digimarc Barcode offers benefits all along the value chain, such as improved supply-chain management and in-store customer engagement via smartphones.

“NCR is committed to helping our retail customers transform the store experience and make checkout faster, easier, and more convenient for their consumers,” said Greg Egan, vice president, Retail/Hospitality Hardware Engineering and Product Management at NCR. “The Digimarc Barcode presents the next wave of digitally-enhanced packaging and is an ideal complement for our RealScan solutions.”

“As a pioneer of scanning technology, NCR continuously looks to innovate and bring solutions to market that increase productivity and efficiency at retail checkout,” said Matthew Weaver, vice president of product development at Digimarc. “Their support for Digimarc demonstrates a commitment to offer products that not only address where the market is today, but where the market is going, offering future-proof solutions that take full advantage of technological advancements like Digimarc Barcode.”

In addition to Digimarc Barcode, the RealScan 79e solution supports 1D, 2D and mobile scanning. It includes NCR’s PACESETTER™ technology to count, grade, and repair problem barcodes. The RealScan 79e can also be equipped with Produce Assurance, enabled by NCR’s ScanWatch software, which can help minimize loss prevention. Produce Assurance deters item switching by preventing a cashier or self-checkout customer from entering a false product code for a low-price item, such as produce, while placing a higher priced item on the checkout scale. More information on NCR’s RealScan 79e scanner is available at

Digimarc Barcode is a critical piece of Digimarc Discover® software, which improves accuracy and efficiency across the entire package journey. Learn more at

About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of Digimarc Discover® software and the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media. Digimarc Discover software enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. For more information and the latest news, please visit and follow on Twitter at @Digimarc.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Ga., with over 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.  All other trademarks or registered trademarks are property of their respective owners.

NCR encourages investors to visit its website, which is updated regularly with financial and other important information about NCR.

Web site:
Twitter: @NCRCorporation





Germany  |  Japan