Brings decades of retail sales consumer products experience
BEAVERTON, Ore. – April 25, 2017 – Digimarc Corporation (NASDAQ: DMRC), inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcode, today announced the hire of Aimee Arana as executive vice president of sales and business development. Arana’s retail sales expertise will help Digimarc to manage complex sales processes and account management of the world’s largest retailers and consumer products companies as it develops the market for Digimarc Barcode. This hire is the latest development in the company’s program to evolve its leadership in concert with progress in its key growth initiative.
Arana, who brings more than 20 years of consumer products and retail sales experience to Digimarc, will be responsible for managing the company’s sales and business development teams, as well as developing geographical and product market strategies.
“As the retail industry evolves, there is a significant opportunity for brands to harness digitalization,” said Arana. “Throughout my career working for a leading consumer products company and selling to large retailers, I have observed the growing influence of digital technologies. Digimarc Barcode is an amazing invention that will help national and private brands, and their trading partners, engage better with consumers, sell more effectively and efficiently, and remain competitive in very challenging markets.”
Arana has a proven track record of leading and executing successful sales and marketplace strategies on behalf of large brands. Most recently, she was vice president and general manager of the North America Women’s Division at Nike. Her responsibilities included management of customer relationships, directing sales processes and driving sustainable business growth. Her rise in the ranks at Nike included valuable international and general management experience, including two years as general manager, Nike Canada.
“Aimee has a deep understanding of consumer brands and retail business environments, and an impressive track record of building successful sales teams across multiple disciplines for one of the world’s leading consumer products companies,” said Bruce Davis, chief executive officer at Digimarc. “Given Aimee’s strong affinity for client relations and extensive retail sales management experience, we’re confident she will be a welcome addition to the Digimarc leadership team.”
Digimarc Corporation (NASDAQ: DMRC) is a pioneer in the automatic identification of everyday objects such as product packaging and virtually any media, including print, images and audio. Based on the patented Intuitive Computing Platform (ICP™), Digimarc provides innovative and comprehensive automatic recognition technologies to simplify search, and transform information discovery through unparalleled reliability, efficiency and security. Digimarc has a global patent portfolio, which includes over 1,100 granted and pending patents. These innovations include state-of-the-art identification technology, Digimarc Barcode, as well as Digimarc Discover® software for barcode scanning, image recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed by major retailers and consumer brands, global banks, U.S. states, film companies and professional sports franchises, among others. Visit digimarc.com and follow us @digimarc to learn more about The Barcode of Everything™.