Traction Reports


Digimarc Barcodes in Magazines: 2013 Traction Report

Key Takeaways from the Report Include

  • 55 magazine titles used Digimarc Discover to connect their readers with mobile content in 332 different issues.
  • The number of Digimarc Discover app downloads increased by nearly 300%
  • Digimarc® IDs proliferated inside magazines, growing by more than 200%
  • The total addressable market for Digimarc Discover reached 65 million in 2013, nearly doubling that of the previous year

This year’s traction report finds continued growth in the number of U.S. magazine titles using Digimarc® Discover to drive mobile engagement from print. Each category tracked continues to show positive trends between Digimarc’s digital watermarking technology and today’s magazine publishers.

Following on the success of 2012, the 2013 report reveals fast-rising growth of digital watermarks in the publishing industry. Consumers are scanning magazine editorial and advertising to get recipes, enter sweepstakes, buy now and more!


Easily share essential data visualization from the traction report! Click the image below for the full size version.