Engagement that Exceeds Expectation

Learn how major movie studios, musicians, luxury car manufacturers and more are using invisible Digimarc Barcodes to dazzle and delight.

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  • Add new touchpoints for brand interaction
  • Help facilitate the purchase decision
  • Incentivize your customers to engage


  • Foster ongoing dialogue with customers
  • Differentiate your brand from the competition
  • Engage with customers before, during and after purchase


  • Understand customer interests and behaviors
  • Refine marketing based on real data
  • Target and tailor your brand message

eBook: 5 Tips for Getting Shoppers to Scan Product Packaging

Read Digimarc's complimentary eBook for five easy ways to get your customers to engage.

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BMW and Shazam Create First Digital Dealership.


Digimarc for Brand Marketing

Download our solution brief to learn how Digimarc Barcodes can engage your audience and advance your brand

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What is the advantage of an invisible barcode for marketing?

Digimarc Barcodes allow anyone with a smartphone or similar enabled devices to scan print, packaging or audio and receive digital content or access an interactive experience. The technology enables brand marketers to deliver relevant content to consumers, bringing print magazines to life and delivering packaging that sells by making product packages a new interactive communications channel. With Digimarc Barcodes, brand marketers can deliver product discounts, comparison shopping, online reviews, additional product information, recipes, instructional videos, access to social media accounts and much more.

Will Digimarc Barcodes interfere with brand identity?

Digimarc Barcodes are imperceptible to people but can be detected by enabled retail point of sales (POS) systems, smartphones and similar devices. Digimarc Barcodes do not have a discernible impact on logos, packaging or similar brand identity materials.

How frequently can the associated digital experience be altered?

Easy online tools allow customers to change the digital experiences that Digimarc Barcodes activate as frequently as desired. The ability to change the digital content or online experience associated with any Digimarc Barcode allows brands to deliver seasonal offers, daily updates and messaging that meets the needs of their unique business opportunities.

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