Learn how major movie studios, musicians, luxury car
manufacturers and more are using invisible Digimarc
Barcodes to dazzle and delight.
Read Digimarc's complimentary eBook for five easy ways to get your customers to engage.
BMW and Shazam Create First Digital Dealership.
Download our solution brief to learn how Digimarc Barcodes can engage your audience and advance your brand
Digimarc Barcodes allow anyone with a smartphone or similar enabled devices to scan print, packaging or audio and receive digital content or access an interactive experience. The technology enables brand marketers to deliver relevant content to consumers, bringing print magazines to life and delivering packaging that sells by making product packages a new interactive communications channel. With Digimarc Barcodes, brand marketers can deliver product discounts, comparison shopping, online reviews, additional product information, recipes, instructional videos, access to social media accounts and much more.
Digimarc Barcodes are imperceptible to people but can be detected by enabled retail point of sales (POS) systems, smartphones and similar devices. Digimarc Barcodes do not have a discernible impact on logos, packaging or similar brand identity materials.
Easy online tools allow customers to change the digital experiences that Digimarc Barcodes activate as frequently as desired. The ability to change the digital content or online experience associated with any Digimarc Barcode allows brands to deliver seasonal offers, daily updates and messaging that meets the needs of their unique business opportunities.