Experts from GS1 US, Label Insight and Digimarc explore how consumer demand for product transparency is shaping buying habits and how brands can leverage the transparency movement to forge stronger customer relationships.
Download our solution brief to learn how Digimarc Barcode can help you merge package design with consumer engagement.
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Pacific Northwest grocer adopts Digimarc Barcode to speed checkout.
Digimarc Barcodes are imperceptible to people but can be detected by enabled retail point of sales (POS) systems, smartphones and similar devices. Because they do not obstruct the package design, the entire surface of a product package can contain hundreds of imperceptible Digimarc Barcodes, which allows retail point of sales (POS) systems to more quickly and accurately scan products for purchase. In addition, Digimarc Barcodes make product packages a new interactive communications channel that can deliver interactive experiences to consumer smartphones and similar devices.
No special inks or dyes are necessary for applying Digimarc Barcodes to print or packaging. Standard workflows may be followed without disruption. Digimarc Barcodes require new printing plates, which are already required for new packaging designs.
Yes, please contact Digimarc Professional Services Group (PSG) for details about serialization.