Webinar: Winning Customer Loyalty in the Age of Product Transparency

Experts from GS1 US, Label Insight and Digimarc explore how consumer demand for product transparency is shaping buying habits and how brands can leverage the transparency movement to forge stronger customer relationships.

Learn More & Register


  • Turn every package into a "buy" button
  • Extend your design beyond the box
  • Bridge the physical and digital worlds


  • Future-proof your designs for an evolving packaging landscape
  • Maintain desired brand look and feel
  • Explore creative design strategies to drive engagement


  • Use your existing technology with no special inks or dyes
  • Apply to virtually any material or substrate

Digimarc for Package Design

Download our solution brief to learn how Digimarc Barcode can help you merge package design with consumer engagement.

Download Product Brief

eBook: 5 Tips for Getting Shoppers to Scan Product Packaging

Read Digimarc's complimentary eBook for five easy ways to get your customers to engage.

Get the Guide
Retail Dive White Paper


New Seasons Logo

Pacific Northwest grocer adopts Digimarc Barcode to speed checkout.



What is the advantage of Digimarc Barcodes for packaging?

Digimarc Barcodes are imperceptible to people but can be detected by enabled retail point of sales (POS) systems, smartphones and similar devices. Because they do not obstruct the package design, the entire surface of a product package can contain hundreds of imperceptible Digimarc Barcodes, which allows retail point of sales (POS) systems to more quickly and accurately scan products for purchase. In addition, Digimarc Barcodes make product packages a new interactive communications channel that can deliver interactive experiences to consumer smartphones and similar devices.

Are there special printing processes necessary?

No special inks or dyes are necessary for applying Digimarc Barcodes to print or packaging. Standard workflows may be followed without disruption. Digimarc Barcodes require new printing plates, which are already required for new packaging designs.

Can packages be serialized?

Yes, please contact Digimarc Professional Services Group (PSG) for details about serialization.

More FAQs

Get Digimarc Barcode for Packaging

Order Now

Questions? Contact Us

Digimarc is a Member of:

FTA Member Logo AIPIA Memeber