The Digimarc Blog

Digimarc Supports Retail Ops Efficiency at NRF 2021

Despite the challenges of 2020, the annual National Retail Federation (NRF) expo—“Retail’s Big Show—will be held once again this year, yet in the form of a virtual event Jan. 12 – 14, 19 and 21-22, 2021.

Digimarc is an event sponsor and will have a virtual booth and a team “on the ground” to support and assist expo visitors. Digimarc partners with retailers and consumer brands to help them modernize their supply chains and improve efficiency and operations at every stage of the value chain.

Traceability across the supply chain is a big concern for many organizations right now, and to support this goal, the Digimarc Platform features dynamic and digital identities for packaging that improves first-pass read rates and scanning accuracy on assembly lines and conveyor belts.

Retailers and consumer brands can utilize Digimarc as a critical part of a track-and-trace solution for protecting brand reputation and the safety of consumers.

Along with supporting traceability, Digimarc offers a range of supply chain and in-store benefits for both employees and shoppers. Download this colorful infographic to see how the Platform supports store operations in the back of store, the store perimeter, at checkout, during the deliver process, and much more.

Find out more about how Digimarc supports retailers in today’s dynamic, customer-centric marketplace.

Registered NRF Chapter One attendees can visit the virtual Digimarc booth directly by clicking here. Attendees who are not logged in will be promoted to log in or to register.

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