The Digimarc Blog

Get Transparent with Consumers

This is one in a series of video blogs highlighting the diverse range of applications for the Digimarc Platform. Look for more “Digimarc Platform in Action” blogs in the weeks to come.

Food allergies, intolerances and sensitivities are changing the way consumers shop. They want to know what’s in the products they consume and how they were made. Digimarc Barcode makes it easy for consumers to scan product packaging and labels to access more information on their phones.

Digimarc Barcode is a seamless element of the packaging artwork itself, unobtrusively making the entire package a digital channel. Using an app enabled with Digimarc Discover software, consumers can scan for additional food information, digital coupons, manufacturing and recycling information and more.

Quick Watch: 22 Seconds


Digimarc can be added to nearly any kind of product packaging, including stand-up pouches, cereal boxes, and much more.

Quick Watch: 16 Seconds


Find out more about the Digimarc Platform and how it can help support your product transparency initiatives.





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