The Digimarc Blog

In-Aisle Scanning with Digimarc

Digimarc is a seamless element of packaging artwork, unobtrusively making the entire package a digital channel. Using an app enabled with Digimarc Discover software, shoppers can scan for additional food information, digital coupons, manufacturing info, recycling instructions and more.

Getting Transparent with Shoppers

Food allergies, intolerances and sensitivities are changing the way people shop. They want to know what’s in the products they consume and how they are made. Digimarc makes it easy for shoppers to scan product packaging and labels in aisle for additional information:


Faster Associate Scanning

Retailers increasingly need to get more from fewer employees. When employees spend too much time on tasks such as scanning products to check inventory or to confirm price accuracy, the bottom line suffers.

When employees must scan the UPC/EAN barcode on packaging in freezer aisles, or when working with spring loaded shelving, the task can be cumbersome and time consuming. See how Digimarc on packaging can save time when compared to the UPC/EAN:


Find out more about how the Digimarc Platform supports retailers.





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