The pandemic has accelerated technology adoption and innovation in areas big and small, and mobile technology has been no exception. But even beyond COVID-19’s tremendous impact, the evolution of mobile technology has been guided by its own momentum, adapting to new consumer retail habits, changing data privacy policies, a move from native apps to web-based scanning, among other developments.
Pär Svensson is Digimarc’s Sr. Product Manager for Digimarc Mobile apps and SDKs, and we spoke to him about trends in the mobile scanning space.
- COVID-19’s impact on mobile technology in retail
- New data privacy polices
- AR trends
- Moving from mobile apps to web apps
- Brand protection and recycling-related challenges and how Digimarc’s Mobile SDK can help
- What’s coming down the road from Digimarc’s mobile team
Viewing Time: 28 Minutes
To find out more about the benefits of Digimarc’s Mobile SDK you can visit digimarc.com/scan.