The Digimarc Blog

Microsoft & P&G’s CEOs Talk ‘Digital Watermarks’

Interest and enthusiasm for how the HolyGrail 2.0 project—using digital watermarking on plastic— can help improve plastic sortation continues to grow. Procter & Gamble CEO, David Taylor, recently spoke with Microsoft CEO, Satya Nadella, at P&G’s Our Home virtual summit on the subject. Taylor mentioned how P&G is now working with digital watermarking to better sort plastic. Listen to the conversation:

Find out more about Digimarc’s involvement in the pioneering HolyGrail 2.0 program.

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