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Microsoft & P&G’s CEOs Talk ‘Digital Watermarks’

Interest and enthusiasm for how the HolyGrail 2.0 project—using digital watermarking on plastic— can help improve plastic sortation continues to grow. Procter & Gamble CEO, David Taylor, recently spoke with Microsoft CEO, Satya Nadella, at P&G’s Our Home virtual summit on the subject. Taylor mentioned how P&G is now working with digital watermarking to better sort plastic.

‘World of PACCOR’ Virtual Event Highlights Digimarc

Coming off recent news announcing its designation as a Digimarc Platinum Pioneer Plastics Partner, PACCOR hosted “World of PACCOR,” a virtual event highlighting PACCOR’s recent initiatives.

Top Trends in Mobile Scanning

The pandemic has accelerated technology adoption and innovation in areas big and small, and mobile technology has been no exception.

Making Retail Digitally Advanced and Sustainable

The EHI Retail Institute in Germany recently published a white paper with support from Microsoft outlining some of the sustainability challenges facing retailers as they become smart stores, as well as what tools are available to overcome this.

Preventing Deepfakes Requires Deep Expertise, Committed Leaders

Digimarc is proud to join the new Coalition for Content Provenance and Authenticity (C2PA) to address misleading information online by certifying the source of content. And, Digimarc has outlined a proposed system for mitigating the problem of deepfake videos with digital watermarks; download the free research paper to understand how.

Inspired by Trailblazing Women

March 8 was International Women’s Day. In the spirit of this important day, we asked Digimarc employees about the women that have inspired them personally and professionally.

Fast, Efficient Print Production with Variable Data Printing

Digimarc provides additional functionality to Global Graphics’ extensive software platforms for printing and packaging. We spoke with Martin Bailey, Distinguished Technologist at Global Graphics, to find out what’s new in the updated “Full Speed Ahead” guide.

‘Food, Packaging & Sustainability Summit’ Debuts at Clemson

Thought leaders gathered in February for the inaugural Food, Packaging & Sustainability Summit sponsored by the Sonoco FRESH initiative at Clemson University. Read our recap of noteworthy speakers and themes.

How Digital Asset Management Supports Brand Strategy

We talked with Jamie Liechty, Partner Manager, Widen, and Devon Weston, Director of Client Management, Digimarc, to find out what they are seeing and hearing right now about protecting digital assets.

Supermarket Employee Day 2021

FMI has designated February 22 at Supermarket Employee Day and Digimarc and its employees thank these essential workers who have shown up to work, day-in and day-out, despite the COVID-19 pandemic.

Apparel Industry Eyes Sustainability & Evolution of Digital Shopping Landscape

A video interview with Digimarc’s Gloria Adeboi, Senior Director of Strategic Accounts, about the trends and challenges she’s seeing right now in the apparel industry.

2020 Retail Data Insights from Adobe

COVID-19’s dramatic impact on retail and consumer behavior during 2020 is difficult to overestimate. We spoke with Michael Klein at Adobe to get the latest data on shopping during this past year and what to expect in 2021.

Digimarc Supports Retail Ops Efficiency at NRF 2021

Digimarc is an NRF event sponsor and will have a virtual booth and a team “on the ground” to support and assist expo visitors.

Strategies to Protect Your Brand Assets Online

A video interview with Digimarc’s Director of Client Management Devon Weston, an expert on digital brand protection, to find out more about the problem of counterfeit use of online images and how brands can protect themselves.

Digital Label & Package Printing Industry – 2021 Tech Predictions

A look forward to 2021 with tech predictions for the digital label and package printing Industry as the market adapts to changing circumstances in the new year.

Top Trends in the Automatic Identification Industry

Digimarc’s Sprague Ackley, Principal R&D Engineer, was recently named AIM North America’s Professional of the Year for 2020. We sat down with Sprague for an extended talk exploring a number of subjects he is passionate about.

Consumer Packaging Must be Beautiful and Smart

Packaging can be smarter and "digitally connected" when combined with distributed computer systems and the web. This change will revolutionize productivity and quality while delivering new capability in a variety of product packaging applications.

BeeGraphic Packaging with Digimarc Wins Best Packaging Award at Italian Event

Digimarc partner BeeGraphic was recently awarded Best Packaging in the Quality Design category at the RE-Economy Summit virtual event in Italy.

PACCOR Customers Can Now Use Digimarc for Rigid Plastic

PACCOR recently announced its customers can now implement Digimarc’s digital identities into a range of rigid plastics types/media.

Piracy Intelligence Expert on Threat to E-Books

An interview with Devon Weston, Digimarc’s director of client management about current challenges related to e-book piracy.

Smart, Efficient Food Traceability with Digimarc

Digimarc makes use of more of the package, label or shipping box, making scanning faster and easier. It repeats many times across a package, label or corrugated box and enables variable, serialized identities to be included in graphics where there is limited space for QR codes or DataMatrix alternatives.

Digimarc and P&G Interviewed on HolyGrail at Retail Summit

During the recent Sustainable Retail Summit, sponsored by the Consumer Goods Forum, Digimarc’s Larry Logan and Procter & Gamble’s Gian De Belder updated virtual attendees on the progress and goals of HolyGrail 2.0.

Digimarc Presents at Premier Smart Packaging Event

Several Digimarc speakers participated in the recent AIPIA Smart Packaging Virtual Congress. The annual event brings together the world’s leading innovators, technologists and companies driving developments in connected packaging.

Netto Wins Prestigious German Award for Digimarc on Packaging

German retailer Netto Marken-Discount has been awarded the German Packaging Prize 2020 in the digitization category for its private label brand packaging with Digimarc.

HolyGrail 2.0 Launch Sparks Buzz from Leading Global Brands

Following the recent launch of HolyGrail 2.0 facilitated by AIM (the European Brands Association), major global brands have announced their participation and plans for contributing to a circular economy. Most mention the enormous potential of digital watermarks for improved recycling sortation and consumer engagement.

Equipping the Supply Chain of the Future

RIS News spoke with Digimarc's Heidi Dethloff to shed some light on the current state of the retail supply chain and the technology retailers should be exploring to stay ahead of the curve.

In-Aisle Scanning with Digimarc

Digimarc on packaging, labels and shelf-edge tags makes scanning more reliable and efficient for both shoppers and employees.

How Musicians & Bands Can Leverage Digimarc

Digimarc can support listener engagement by providing bands with a new channel to help fans “get closer” to the music. When Digimarc is used in conjunction with an enabled app, a fan’s phone can “listen” to the music and open relevant digital content, such as a YouTube clip or a page of song lyrics.

How Automatic Identification and Data Capture (AIDC) is Transforming the Supply Chain

Digimarc CTO Tony Rodriguez was among a panel of experts who recently participated in a webinar titled “AIDC in the Supply Chain: Making ‘Things’ Work," to discuss how data capture and auto identification is transforming supply chains.

E-Book Pirates: Middle-Aged, Wealthy and Educated

Nielsen surveyed over 595 individuals who had pirated material online. The results revealed that the majority of downloaders are middle aged, educated and middle-to-upper class. In fact, more than 70 percent of downloaders have either graduated from college or have post-college graduate degrees. Find out more.

Publishers Fight Back Against Copyright Attacks & Piracy

Ebook piracy continues to be a challenge for publishers and authors, and the issue has recently made headlines, with a number of high-profile lawsuits initiated by publishers against piracy sites and online libraries committing what publishers claim is "mass copyright infringement.”

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