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2020 Retail Data Insights from Adobe

COVID-19’s dramatic impact on retail and consumer behavior during 2020 is difficult to overestimate. We spoke with Michael Klein at Adobe to get the latest data on shopping during this past year and what to expect in 2021.

Digimarc Supports Retail Ops Efficiency at NRF 2021

Digimarc is an NRF event sponsor and will have a virtual booth and a team “on the ground” to support and assist expo visitors.

Strategies to Protect Your Brand Assets Online

A video interview with Digimarc’s Director of Client Management Devon Weston, an expert on digital brand protection, to find out more about the problem of counterfeit use of online images and how brands can protect themselves.

Digital Label & Package Printing Industry – 2021 Tech Predictions

A look forward to 2021 with tech predictions for the digital label and package printing Industry as the market adapts to changing circumstances in the new year.

Top Trends in the Automatic Identification Industry

Digimarc’s Sprague Ackley, Principal R&D Engineer, was recently named AIM North America’s Professional of the Year for 2020. We sat down with Sprague for an extended talk exploring a number of subjects he is passionate about.

Consumer Packaging Must be Beautiful and Smart

Packaging can be smarter and "digitally connected" when combined with distributed computer systems and the web. This change will revolutionize productivity and quality while delivering new capability in a variety of product packaging applications.

BeeGraphic Packaging with Digimarc Wins Best Packaging Award at Italian Event

Digimarc partner BeeGraphic was recently awarded Best Packaging in the Quality Design category at the RE-Economy Summit virtual event in Italy.

PACCOR Customers Can Now Use Digimarc for Rigid Plastic

PACCOR recently announced its customers can now implement Digimarc’s digital identities into a range of rigid plastics types/media.

Piracy Intelligence Expert on Threat to E-Books

An interview with Devon Weston, Digimarc’s director of client management about current challenges related to e-book piracy.

Smart, Efficient Food Traceability with Digimarc

Digimarc makes use of more of the package, label or shipping box, making scanning faster and easier. It repeats many times across a package, label or corrugated box and enables variable, serialized identities to be included in graphics where there is limited space for QR codes or DataMatrix alternatives.

Digimarc and P&G Interviewed on HolyGrail at Retail Summit

During the recent Sustainable Retail Summit, sponsored by the Consumer Goods Forum, Digimarc’s Larry Logan and Procter & Gamble’s Gian De Belder updated virtual attendees on the progress and goals of HolyGrail 2.0.

Digimarc Presents at Premier Smart Packaging Event

Several Digimarc speakers participated in the recent AIPIA Smart Packaging Virtual Congress. The annual event brings together the world’s leading innovators, technologists and companies driving developments in connected packaging.

Netto Wins Prestigious German Award for Digimarc on Packaging

German retailer Netto Marken-Discount has been awarded the German Packaging Prize 2020 in the digitization category for its private label brand packaging with Digimarc.

HolyGrail 2.0 Launch Sparks Buzz from Leading Global Brands

Following the recent launch of HolyGrail 2.0 facilitated by AIM (the European Brands Association), major global brands have announced their participation and plans for contributing to a circular economy. Most mention the enormous potential of digital watermarks for improved recycling sortation and consumer engagement.

Equipping the Supply Chain of the Future

RIS News spoke with Digimarc's Heidi Dethloff to shed some light on the current state of the retail supply chain and the technology retailers should be exploring to stay ahead of the curve.

In-Aisle Scanning with Digimarc

Digimarc on packaging, labels and shelf-edge tags makes scanning more reliable and efficient for both shoppers and employees.

How Musicians & Bands Can Leverage Digimarc

Digimarc can support listener engagement by providing bands with a new channel to help fans “get closer” to the music. When Digimarc is used in conjunction with an enabled app, a fan’s phone can “listen” to the music and open relevant digital content, such as a YouTube clip or a page of song lyrics.

How Automatic Identification and Data Capture (AIDC) is Transforming the Supply Chain

Digimarc CTO Tony Rodriguez was among a panel of experts who recently participated in a webinar titled “AIDC in the Supply Chain: Making ‘Things’ Work," to discuss how data capture and auto identification is transforming supply chains.

E-Book Pirates: Middle-Aged, Wealthy and Educated

Nielsen surveyed over 595 individuals who had pirated material online. The results revealed that the majority of downloaders are middle aged, educated and middle-to-upper class. In fact, more than 70 percent of downloaders have either graduated from college or have post-college graduate degrees. Find out more.

Publishers Fight Back Against Copyright Attacks & Piracy

Ebook piracy continues to be a challenge for publishers and authors, and the issue has recently made headlines, with a number of high-profile lawsuits initiated by publishers against piracy sites and online libraries committing what publishers claim is "mass copyright infringement.”

Antipiracy: It’s All About the Human Touch

More than a decade ago, it was common for antipiracy providers to promote “fully automated” services as being a key feature of an effective antipiracy service, but now publishers are appreciating how it takes human "piracy detectives" to verify the accuracy of piracy links. Find out how Digimarc's global verification teams gets the job done.

Five Ways to Utilize Variable Data Printing

Digital printing offers brands and retailers an exciting toolkit for printing beautiful packaging, but it also facilitates Variable Data Printing, which unlocks a host of powerful benefits.

Ensuring the Safety and Health of Frontline Grocery Workers

Retailers are laser focused on the health and safety of employees and customers amidst the crisis, and they’re responding by employing new practices and procedures in stores.

Shoppers Embrace Home Delivery & Store Pickup

Along with the many challenges resulting from COVID-19, a distinct opportunity has arisen with an unprecedented spike in online grocery sales (encompassing both home delivery and store pickup). Retailers who approach this development with the right strategies and technologies, stand to benefit.

Private Label Gains, Reduced Shopper Density

When you combine increased private label demand with the requirements of social distancing, you have a challenging operational mix for grocery retailers. Find out how the Digimarc Platform can help support the "new normal" by increasing efficiencies.

Scan & Go’s Moment Arrives

Grocery retailers must improve frontline hygiene and limit human contact, relying on technology as much as possible. This imperative has raised the profile of scan-and-go systems and highlighted their singular benefits.

Fast Tracking Inventory Processes & Price Auditing

Slow and inefficient inventory processes clogs aisles, wastes unnecessary dollars, and zaps valuable employee resources. Digimarc Barcode on packaging makes it faster and easier for employees to manage inventory so they can spend more time assisting shoppers and keep stores flowing smoothly.

Earth Day at 50: Time for a Sustainability Mindset

Earth Day turns 50 this year, and right now it is more critical than ever that companies and individuals address climate change and rising green house gas emissions. Digimarc is committed to helping retailers and consumer brands make their products and operations more sustainable to reduce food waste, product waste and improve plastic sorting rates.

Get Transparent with Consumers

Digimarc Barcode is a seamless element of packaging artwork making the entire package a digital channel. Using an app enabled with Digimarc Discover software, consumers can scan for additional information. Watch two videos to see how easy it is.

Enable Scan & Go and Loss Prevention

Watch two short videos and discover how the Digimarc Platform can help retailers both prevent front-end product loss and reduce friction for time-crunched shoppers.

A Universe of Connected Designs

Designers have always used cutting-edge technology to promote their work. The Digimarc Platform makes it easy for designers to create beautiful work that connects consumers to digital content. Found out how adding Digimarc to designs can extend its scope and influence.





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