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HolyGrail 2.0 Launch Sparks Buzz from Leading Global Brands

Following the recent launch of HolyGrail 2.0 facilitated by AIM (the European Brands Association), major global brands have announced their participation and plans for contributing to a circular economy. Most mention the enormous potential of digital watermarks for improved recycling sortation and consumer engagement.

Equipping the Supply Chain of the Future

RIS News spoke with Digimarc's Heidi Dethloff to shed some light on the current state of the retail supply chain and the technology retailers should be exploring to stay ahead of the curve.

In-Aisle Scanning with Digimarc

Digimarc on packaging, labels and shelf-edge tags makes scanning more reliable and efficient for both shoppers and employees.

How Musicians & Bands Can Leverage Digimarc

Digimarc can support listener engagement by providing bands with a new channel to help fans “get closer” to the music. When Digimarc is used in conjunction with an enabled app, a fan’s phone can “listen” to the music and open relevant digital content, such as a YouTube clip or a page of song lyrics.

How Automatic Identification and Data Capture (AIDC) is Transforming the Supply Chain

Digimarc CTO Tony Rodriguez was among a panel of experts who recently participated in a webinar titled “AIDC in the Supply Chain: Making ‘Things’ Work," to discuss how data capture and auto identification is transforming supply chains.

E-Book Pirates: Middle-Aged, Wealthy and Educated

Nielsen surveyed over 595 individuals who had pirated material online. The results revealed that the majority of downloaders are middle aged, educated and middle-to-upper class. In fact, more than 70 percent of downloaders have either graduated from college or have post-college graduate degrees. Find out more.

Publishers Fight Back Against Copyright Attacks & Piracy

Ebook piracy continues to be a challenge for publishers and authors, and the issue has recently made headlines, with a number of high-profile lawsuits initiated by publishers against piracy sites and online libraries committing what publishers claim is "mass copyright infringement.”

Antipiracy: It’s All About the Human Touch

More than a decade ago, it was common for antipiracy providers to promote “fully automated” services as being a key feature of an effective antipiracy service, but now publishers are appreciating how it takes human "piracy detectives" to verify the accuracy of piracy links. Find out how Digimarc's global verification teams gets the job done.

Five Ways to Utilize Variable Data Printing

Digital printing offers brands and retailers an exciting toolkit for printing beautiful packaging, but it also facilitates Variable Data Printing, which unlocks a host of powerful benefits.

Ensuring the Safety and Health of Frontline Grocery Workers

Retailers are laser focused on the health and safety of employees and customers amidst the crisis, and they’re responding by employing new practices and procedures in stores.

Shoppers Embrace Home Delivery & Store Pickup

Along with the many challenges resulting from COVID-19, a distinct opportunity has arisen with an unprecedented spike in online grocery sales (encompassing both home delivery and store pickup). Retailers who approach this development with the right strategies and technologies, stand to benefit.

Private Label Gains, Reduced Shopper Density

When you combine increased private label demand with the requirements of social distancing, you have a challenging operational mix for grocery retailers. Find out how the Digimarc Platform can help support the "new normal" by increasing efficiencies.

Scan & Go’s Moment Arrives

Grocery retailers must improve frontline hygiene and limit human contact, relying on technology as much as possible. This imperative has raised the profile of scan-and-go systems and highlighted their singular benefits.

Fast Tracking Inventory Processes & Price Auditing

Slow and inefficient inventory processes clogs aisles, wastes unnecessary dollars, and zaps valuable employee resources. Digimarc Barcode on packaging makes it faster and easier for employees to manage inventory so they can spend more time assisting shoppers and keep stores flowing smoothly.

Earth Day at 50: Time for a Sustainability Mindset

Earth Day turns 50 this year, and right now it is more critical than ever that companies and individuals address climate change and rising green house gas emissions. Digimarc is committed to helping retailers and consumer brands make their products and operations more sustainable to reduce food waste, product waste and improve plastic sorting rates.

Get Transparent with Consumers

Digimarc Barcode is a seamless element of packaging artwork making the entire package a digital channel. Using an app enabled with Digimarc Discover software, consumers can scan for additional information. Watch two videos to see how easy it is.

Enable Scan & Go and Loss Prevention

Watch two short videos and discover how the Digimarc Platform can help retailers both prevent front-end product loss and reduce friction for time-crunched shoppers.

A Universe of Connected Designs

Designers have always used cutting-edge technology to promote their work. The Digimarc Platform makes it easy for designers to create beautiful work that connects consumers to digital content. Found out how adding Digimarc to designs can extend its scope and influence.

Bridging the Omnichannel Gap Between Print & Web

As shoppers become more tech savvy, retailers are finding innovative ways to blend the online and in-store shopping experiences. See how the Digimarc Platform can connect consumers to products via their digital devices with "Connected Print."

Rapid Scanning for Fresh Products

Fresh Product departments are rapidly expanding due to consumer demand. See how the Digimarc Platform can enable efficient inventory practices to reduce operational shrink and enhance track and trace processes.

Scannable Fashion

Discover the many consumer engagement and operational benefits of adding imperceptible Digimarc Barcode to jersey embellishments, jackets and fashion items.

Electronic Imaging Symposium 2020: Image Processing, AI and Deepfakes

This year's Electronic Imaging Symposium highlighted the latest research and development in the image processing field, including a presentation on how digital watermarking can help detect and deter Deepfake news videos.

World Economic Forum: Sustainability Takes the Spotlight

The 50th Annual World Economic Forum (WEF) in Davos-Klosters, Switzerland brought together over 3,000 business and government leaders to discuss many of the world’s most pressing problems. Read our takeaways pertaining to a major theme of the summit: Sustainability.

Digimarc Receives Award at Europe’s Top Retail Show

Digimarc received the “Top Supplier Retail 2020” award from the EHI Retail Institute for its work adding Digimarc Barcode to Netto’s private label brand packaging.

Artist Uses Digimarc for Gallery Engagement & Counterfeit Protection

Images today are shared across multiple online platforms and distributed at light speed, creating challenges for the owners, who have a difficult time managing their image asset's usage and distribution. Find out how an artist applied Digimarc Barcode to her photograph to ensure image protection and usage.

NRF 2020: Immersive Store Models, Sustainability & Experiential Marketing

This year's NRF "Retail's Big Show" in New York City once again provided attendees with dozens of world-class workshop speakers from across the industry. To succeed in in 2020 and beyond, retailers must increasingly respond to a customer who expects engaging in-store experiences, sustainable business models and a streamlined purchase journey.

Top 5 Reasons Consumers Leave Stores Empty-handed

Consumers are searching for convenience and efficiency and will purchase elsewhere if they can't find it. Find out why loyal consumers are willing to leave the store without their intended items.

A Fresh Perspective on Grocery Shrink

Consumers are “nuts” for healthy snacks and fresh products and retailers are happily expanding their offerings. But these items often come with higher shrink rates and waste, presenting new challenges. Find out exactly what retailers are facing in their fresh departments and what they can do about it.

Watermarking & the New Age of Media Security

In conversation with Adnan Alattar

Consumer Loyalty: 'There's an App for That'

Retailers are gravitating toward new ways to win and retain loyal customers and mobile apps are an important piece of this effort.

Manufacturers Struggling with Impact of Product Mislabeling

This year four our out of five manufacturers expect to experience mislabeling inaccuracies, according to new of survey by Packaging World magazine of more than 200 leading manufacturers. Get the free report and learn more.





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