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Bridging the Omnichannel Gap Between Print & Web

As shoppers become more tech savvy, retailers are finding innovative ways to blend the online and in-store shopping experiences. See how the Digimarc Platform can connect consumers to products via their digital devices with "Connected Print."

Rapid Scanning for Fresh Products

Fresh Product departments are rapidly expanding due to consumer demand. See how the Digimarc Platform can enable efficient inventory practices to reduce operational shrink and enhance track and trace processes.

Scannable Fashion

Discover the many consumer engagement and operational benefits of adding imperceptible Digimarc Barcode to jersey embellishments, jackets and fashion items.

Electronic Imaging Symposium 2020: Image Processing, AI and Deepfakes

This year's Electronic Imaging Symposium highlighted the latest research and development in the image processing field, including a presentation on how digital watermarking can help detect and deter Deepfake news videos.

World Economic Forum: Sustainability Takes the Spotlight

The 50th Annual World Economic Forum (WEF) in Davos-Klosters, Switzerland brought together over 3,000 business and government leaders to discuss many of the world’s most pressing problems. Read our takeaways pertaining to a major theme of the summit: Sustainability.

Digimarc Receives Award at Europe’s Top Retail Show

Digimarc received the “Top Supplier Retail 2020” award from the EHI Retail Institute for its work adding Digimarc Barcode to Netto’s private label brand packaging.

Artist Uses Digimarc for Gallery Engagement & Counterfeit Protection

Images today are shared across multiple online platforms and distributed at light speed, creating challenges for the owners, who have a difficult time managing their image asset's usage and distribution. Find out how an artist applied Digimarc Barcode to her photograph to ensure image protection and usage.

NRF 2020: Immersive Store Models, Sustainability & Experiential Marketing

This year's NRF "Retail's Big Show" in New York City once again provided attendees with dozens of world-class workshop speakers from across the industry. To succeed in in 2020 and beyond, retailers must increasingly respond to a customer who expects engaging in-store experiences, sustainable business models and a streamlined purchase journey.

Top 5 Reasons Consumers Leave Stores Empty-handed

Consumers are searching for convenience and efficiency and will purchase elsewhere if they can't find it. Find out why loyal consumers are willing to leave the store without their intended items.

A Fresh Perspective on Grocery Shrink

Consumers are “nuts” for healthy snacks and fresh products and retailers are happily expanding their offerings. But these items often come with higher shrink rates and waste, presenting new challenges. Find out exactly what retailers are facing in their fresh departments and what they can do about it.

Watermarking & the New Age of Media Security

In conversation with Adnan Alattar

Consumer Loyalty: 'There's an App for That'

Retailers are gravitating toward new ways to win and retain loyal customers and mobile apps are an important piece of this effort.

Manufacturers Struggling with Impact of Product Mislabeling

This year four our out of five manufacturers expect to experience mislabeling inaccuracies, according to new of survey by Packaging World magazine of more than 200 leading manufacturers. Get the free report and learn more.

Scanning in the Fast Lane

Check out this video comparing scanning times for Digimarc Barcode and UPC/EAN barcode. Find out how retailers can utilize Digimarc Barcode for private label packaging on tasks like scanning individual products to check inventory or confirm price accuracy

Retailers Courting Millennials with Private Labels

Retailers worldwide are fighting for millennial shoppers and they’re doing it on the private label battlefield. A recent study by Cadent Consulting Group indicated that 32% of Millennial shopping baskets consist of private label offerings. There are multiple factors for their enthusiasm.

Digimarc Barcode Gets its Groove On

How Digimarc's Barcode for Audio is being applied in the music industry to prevent discrepancies in royalty payments and copyright. Additionally, how Digimarc's Green Onions band is utilizing this technology for their latest album.

University Study: Digimarc Barcode Faster & Safer for Cashiers

A cashier ergonomic study conducted by the Exercise Science Research Center at the University of Arkansas shows that scanning packaging with Digimarc Barcode has the potential to be safer and faster for cashiers.

New Quality Control Tools for Printers working with Digimarc Barcode

Digimarc has introduced a comprehensive Digimarc Quality Management System (QMS) to assess quality and data validation of Digimarc Barcode throughout the print production workflow.

Developers Can Now Use Digimarc Mobile SDK for AR

Find out how developers using our Mobile SDK can now leverage the software to trigger augmented reality experiences with ARKit and ARCore.

dotBC Helping Music Rights Holders Get Paid

dotBC is offering a new Rights Management Solution that combines blockchain and Digimarc Barcode for Audio to help rights holders get paid for their music. Find out more.

Top Trends in Japanese Retail

The Japanese retail market is dynamic, unique and changing all the time. Find out what's hot and what's changing for convenience stores, vending machines, and more.

Digimarc Brings Technology to Young Women

Digimarc is committed to helping young people discover the possibilities of a STEM career. Check out some photos of a recent event at a printing facility in Oregon that exposed over a dozen young women to the intersection of printing and advanced barcode technology.

Operational Shrink Undercutting Growth from Fresh Products

Think all retail shrink is the same? Think again. One of the biggest drivers of loss for retailers is operational shrink. Find out what it is and why it accounts for over 60% of shrink.

AI & Self-Checkout Big for European Retailers

EuroCIS is the biggest retail show in Europe. Find out what was hot in retail technology this year and how retailers are looking to leverage new solutions for their shoppers.

Berry Global & Digimarc Collaborate on ‘Connected Cups’

Find out how Berry Global is using Digimarc technology to offer its customers a way to turn ordinary yogurt cups, large industrial pails and fresh deli containers into connected devices that can be scanned by consumer phones and retail barcode scanners.

Holocaust Educational Group Uses Digimarc Technology to Tell Survivors’ Stories

March for the Living added Digimarc Barcode to a book with images of Holocaust survivors, rescuers and veterans who liberated the camps, so readers could scan the photos and watch video testimonials on their phone. Find out more.

Scan & Go the Digimarc Way

Retailers that implement digital strategies within the brick-and-mortar shopping experience stand to win big. Find out how Zebra's PS20 Personal Shopper, a Digimarc-enabled device, promotes seamless shopping to customers and efficiencies to store associates.

Mexican Retailers Relying on Digimarc Mobile SDK for Planogram Compliance

Find out how top Mexican grocery retailers are relying on Digimarc's Mobile Software Development Kit to more accurately manage product on their shelves.

Signal Rich Art: A Glimpse of Tomorrow’s Design Techniques

Digimarc is at this year's Adobe MAX conference demonstrating a next-generation design concept known as Signal Rich™ art. Find out how it promises to one day provide the creative community with a multitude of new design approaches.

Visit the Lab: How Code Becomes Color

Find out how we manage to make a barcode imperceptible and then add it to packaging artwork. It's not magic, but Digimarc Barcode. Put on your safety glasses, grab your lab coat and step into Digimarc Lab.

New Study: Long Checkout Lines Damage Shopper Satisfaction

A new commissioned study conducted by Forrester Consulting on behalf of Digimarc reveals customer satisfaction and behavior is greatly impacted by the checkout experience, more than once thought. See why it matters and how to solve slow checkout.





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