The Digimarc Blog

Sign Up for Digimarc Digest

Keep up with all the latest Digimarc Blog posts by subscribing to our monthly newsletter, Digimarc Digest.

Sign Up Now

Scanning in the Fast Lane

Check out this video comparing scanning times for Digimarc Barcode and UPC/EAN barcode. Find out how retailers can utilize Digimarc Barcode for private label packaging on tasks like scanning individual products to check inventory or confirm price accuracy

Retailers Courting Millennials with Private Labels

Retailers worldwide are fighting for millennial shoppers and they’re doing it on the private label battlefield. A recent study by Cadent Consulting Group indicated that 32% of Millennial shopping baskets consist of private label offerings. There are multiple factors for their enthusiasm.

Digimarc Barcode Gets its Groove On

How Digimarc's Barcode for Audio is being applied in the music industry to prevent discrepancies in royalty payments and copyright. Additionally, how Digimarc's Green Onions band is utilizing this technology for their latest album.

University Study: Digimarc Barcode Faster & Safer for Cashiers

A cashier ergonomic study conducted by the Exercise Science Research Center at the University of Arkansas shows that scanning packaging with Digimarc Barcode has the potential to be safer and faster for cashiers.

New Quality Control Tools for Printers working with Digimarc Barcode

Digimarc has introduced a comprehensive Digimarc Quality Management System (QMS) to assess quality and data validation of Digimarc Barcode throughout the print production workflow.

Developers Can Now Use Digimarc Mobile SDK for AR

Find out how developers using our Mobile SDK can now leverage the software to trigger augmented reality experiences with ARKit and ARCore.

dotBC Helping Music Rights Holders Get Paid

dotBC is offering a new Rights Management Solution that combines blockchain and Digimarc Barcode for Audio to help rights holders get paid for their music. Find out more.

Top Trends in Japanese Retail

The Japanese retail market is dynamic, unique and changing all the time. Find out what's hot and what's changing for convenience stores, vending machines, and more.

Digimarc Brings Technology to Young Women

Digimarc is committed to helping young people discover the possibilities of a STEM career. Check out some photos of a recent event at a printing facility in Oregon that exposed over a dozen young women to the intersection of printing and advanced barcode technology.

Operational Shrink Undercutting Growth from Fresh Products

Think all retail shrink is the same? Think again. One of the biggest drivers of loss for retailers is operational shrink. Find out what it is and why it accounts for over 60% of shrink.

AI & Self-Checkout Big for European Retailers

EuroCIS is the biggest retail show in Europe. Find out what was hot in retail technology this year and how retailers are looking to leverage new solutions for their shoppers.

Berry Global & Digimarc Collaborate on ‘Connected Cups’

Find out how Berry Global is using Digimarc technology to offer its customers a way to turn ordinary yogurt cups, large industrial pails and fresh deli containers into connected devices that can be scanned by consumer phones and retail barcode scanners.

Holocaust Educational Group Uses Digimarc Technology to Tell Survivors’ Stories

March for the Living added Digimarc Barcode to a book with images of Holocaust survivors, rescuers and veterans who liberated the camps, so readers could scan the photos and watch video testimonials on their phone. Find out more.

Scan & Go the Digimarc Way

Retailers that implement digital strategies within the brick-and-mortar shopping experience stand to win big. Find out how Zebra's PS20 Personal Shopper, a Digimarc-enabled device, promotes seamless shopping to customers and efficiencies to store associates.

Mexican Retailers Relying on Digimarc Mobile SDK for Planogram Compliance

Find out how top Mexican grocery retailers are relying on Digimarc's Mobile Software Development Kit to more accurately manage product on their shelves.

Signal Rich Art: A Glimpse of Tomorrow’s Design Techniques

Digimarc is at this year's Adobe MAX conference demonstrating a next-generation design concept known as Signal Rich™ art. Find out how it promises to one day provide the creative community with a multitude of new design approaches.

Visit the Lab: How Code Becomes Color

Find out how we manage to make a barcode imperceptible and then add it to packaging artwork. It's not magic, but Digimarc Barcode. Put on your safety glasses, grab your lab coat and step into Digimarc Lab.

New Study: Long Checkout Lines Damage Shopper Satisfaction

A new commissioned study conducted by Forrester Consulting on behalf of Digimarc reveals customer satisfaction and behavior is greatly impacted by the checkout experience, more than once thought. See why it matters and how to solve slow checkout.

Experts Say to Place Your Bets on Private Brands

Consumers are becoming less brand loyal, and instead looking for products that pack the most value. Find out how a strong, unique private brand – such as those offered by Digimarc customers Wegmans and New Seasons – can benefit both shoppers and retailers.

Digimarc Barcode for Retail

Digimarc technology offers retailers a way to offer both dynamic pricing at the shelf-edge, as well as ensure that consumers have easy-access to detailed product information.

Take a ‘Total Store’ Approach to Retail Technology

From the front of store to center aisles, Digimarc Barcode delivers greater efficiency for retailers. See how Digimarc Barcode can improve profit margins and why it makes many aspects of modern retail more reliable.

Creating a Winning Antipiracy Strategy

E-book piracy costs U.S. publishers $315 million each year. Find out how you can develop and institute a winning antipiracy strategy specific to your organization, and stop losing sales to pirates.

A Quick Guide to SmartLabel®

You may have heard about the SmartLabel initiative, but what is it exactly? How does it facilitate product transparency and how do you get started? Check out our quick guide for the basics of SmartLabel and get the facts.

Top Tips to Make Packaging Retail-Ready

You have a great product, but is your packaging retail-ready? Check out best practices to ensure your packaging is both easy for retailers to sell and irresistible for shoppers in the aisle to grab and go.

Publishers Facing Rough Seas with Piracy

Explore the depths of piracy and learn how Digimarc Guardian solutions protect the content and publishing ecosystem.

5 Private Brand Trends to Watch

National retailers like Kroger and Costco are investing heavily in private brand products. Discover what's hot in private brands and what the connection is among auto fluids, razors and pasta.

Top Trends Driving Connected Packaging

Connected packaging is an important tactic to help brands stay competitive. But how are brands incorporating this tactic into their overall strategies and what is pushing this trend? Get some new poll numbers hot-off-the-presses and listen to two recorded webinars for details.

Top 5 Trends in German Retail

German retailers are in the news these days as they enter the U.S. market, but many of us don't appreciate what is happening in Germany, in their own domestic retail market. Our new European Sales Director has worked first-hand with German retailers and he outlines the latest trends.

A (Very) Short History of Digital Asset Management (DAM)

The history of DAM isn't as brief or as singular as one might think. It began in the 1990s, and has already gone through three distinct eras, with a fourth emerging as we speak. Find out where we’ve been, and where we’re going.

Digimarc in the Dugout

When special statistical milestones approach, Major League Baseball authenticators mark every ball used with a holographic sticker and alphanumerical code. It’s tedious and time intensive. Imagine if there were an easier, more efficient way.

Are Your Store Associates Trained-up on Mobile Solutions?

Retailers are increasingly investing in technology with an eye toward improving the customer experience. A crucial piece of this successful implementation is ensuring store associates are well-trainined on the new technology. Here are a few training tips to focus your sessions.





Germany  |  Japan