Consumers are becoming less brand loyal, and instead looking for products that pack the most value. Find out how a strong, unique private brand – such as those offered by Digimarc customers Wegmans and New Seasons – can benefit both shoppers and retailers.
Digimarc technology offers retailers a way to offer both dynamic pricing at the shelf-edge, as well as ensure that consumers have easy-access to detailed product information.
From the front of store to center aisles, Digimarc Barcode delivers greater efficiency for retailers. See how Digimarc Barcode can improve profit margins and why it makes many aspects of modern retail more reliable.
E-book piracy costs U.S. publishers $315 million each year. Find out how you can develop and institute a winning antipiracy strategy specific to your organization, and stop losing sales to pirates.
You may have heard about the SmartLabel initiative, but what is it exactly? How does it facilitate product transparency and how do you get started? Check out our quick guide for the basics of SmartLabel and get the facts.
You have a great product, but is your packaging retail-ready? Check out best practices to ensure your packaging is both easy for retailers to sell and irresistible for shoppers in the aisle to grab and go.
Explore the depths of piracy and learn how Digimarc Guardian solutions protect the content and publishing ecosystem.
National retailers like Kroger and Costco are investing heavily in private brand products. Discover what's hot in private brands and what the connection is among auto fluids, razors and pasta.
Connected packaging is an important tactic to help brands stay competitive. But how are brands incorporating this tactic into their overall strategies and what is pushing this trend? Get some new poll numbers hot-off-the-presses and listen to two recorded webinars for details.
German retailers are in the news these days as they enter the U.S. market, but many of us don't appreciate what is happening in Germany, in their own domestic retail market. Our new European Sales Director has worked first-hand with German retailers and he outlines the latest trends.
The history of DAM isn't as brief or as singular as one might think. It began in the 1990s, and has already gone through three distinct eras, with a fourth emerging as we speak. Find out where we’ve been, and where we’re going.
When special statistical milestones approach, Major League Baseball authenticators mark every ball used with a holographic sticker and alphanumerical code. It’s tedious and time intensive. Imagine if there were an easier, more efficient way.
Retailers are increasingly investing in technology with an eye toward improving the customer experience. A crucial piece of this successful implementation is ensuring store associates are well-trainined on the new technology. Here are a few training tips to focus your sessions.
Is there any hope of reconciling the digital and the physical worlds? Our CTO Tony Rodriguez examines the possibilities of ARKit, Apples's new augmented reality tools in iOS 11.
There's been a lot of buzz about Amazon Go: Questions about what technologies they are using and how realistic is a grab-and-go store. Digimarc's chief technologist Tony Rodriguez examines Amazon's promotional video and delivers his analysis of Amazon's brave new experiment.
You have a new client with an exciting app project. They are expecting a robust application with sophisticated functionality. Find out the pros and cons of doing the code in-house versus using third-party libraries.
No other business is feeling the pain of copyright issues and royalty accounting challenges quite like the music industry.
The music industry has experienced successive waves of disruption in the internet age. File-sharing services, digital media platforms and streaming services have changed the way we work, live and play.
If you have a basic grasp of what a database is (a system of records and fields), you are close to understanding blockchain technology, which is essentially a “distributed database.”
Most people are not surprised print books remain the reading public’s format of choice—centuries of reading habits don’t change overnight—but e-books are now a considerable slice of the market, with 28% of respondents in a 2016 Pew Research Center study reporting they had read an e-book in the last year.
Digimarc has welcomed an accomplished executive to our team in Beaverton, Oregon. Scott Wilcox is a former vice president at sgsco, a global package design and production company, and he joined Digimarc in early January.
There is a sea change occurring in the consumer packaging industry. Packaging pros, brand managers and designers are beginning to appreciate that a pouch or box is no longer just a container for a product, but an “always on” communication vehicle connecting brands and consumers.
Understanding the characteristics of certain technologies can help brands make more informed decisions about enabling connected packaging. These definitions and insights about high-tech packaging solutions will help you speak directly to shoppers in store aisles, at home or wherever they are ready to buy.
There’s no use crying over spilled milk, but wasting thousands of gallons of ice cream is depressing for dessert fans and infuriating for investors.