The Digimarc Blog

Protect Consumer Trust by Defending Your Brand

In a recent discussion with Digimarc, editors at Packaging World magazine explore the erosion of trust in consumer brands due to an increase in counterfeit products and illegal diversion. Learn which industries are most susceptible, how digital watermarks work to ensure product authenticity and why a layered brand protection strategy includes overt and covert technologies to defend the integrity of your brand.

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