The Digimarc Blog

Watermarks for Less Waste

A recent segment by BBC News highlights how invisible watermarks, including those delivered by Digimarc, could increase plastic recycling.

The clip explores industry testing efforts in Europe and features an interview with Ravi Sharma, vice president for research and development at Digimarc. He discusses the packaging attributes that can be identified when Digimarc digital watermarks give plastic packaging a voice.

See inside a waste facility in Copenhagen where plastic packaging featuring embossed watermarks is being sorted as part of a huge initiative backed by dozens of global brands. In the latest tests, sorting accuracy rates of more than 95 percent were achieved, according to BBC News. Watch the promising technology in action, and hear from experts about the commercial viability of the high-profile initiative.

Watch the Video on BBC.com

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