5 Tips for Getting Shoppers to Scan Product Packaging

How to Scan

A complimentary eBook by Digimarc:

Product packaging has evolved, and today's "connected package" talks to the Internet. But few companies are taking advantage this powerful new communication channel. Read Digimarc's complimentary new eBook for five easy ways to get your customers to engage. The eBook includes insightful statistics on evolving shopper behavior and simple best practices, such as:

  • Effectively using simple icons and other visual cues on packaging to promote customer scanning
  • Developing a true omnichannel marketing approach that leverages all your media including packaging, circulars and in-store signage
  • Engaging with potential customers at the point of purchase with innovative invisible barcode technology