Grocery Shopping Made Easy 

Making the shopper experience convenient is the key to grocery retail. Digimarc Barcode helps improve the shopping experience by reducing friction in the fresh departments, checkout and the center store.


Digimarc Barcode for Grocery

Staying competitive and maximizing margins is critical in today’s competitive market. Digimarc solutions for grocery includes Digimarc Barcode for Fresh Product Labels, which ensures that cashiers can scan ripped or damaged labels, improving throughput and boosting customer satisfaction. Digimarc Barcode is an imperceptible, advanced barcode that can be added to private label packaging to make checkout easier and promote product transparency efforts. It can also help reduce common ergonomic injuries experienced by cashiers. These solutions help grocery retailers maximize operational efficiencies while promoting customer loyalty and satisfaction.


Faster Price Auditing

Digimarc Barcode makes it easy for retail associates to quickly scan products in a freezer case or in the center store aisle without having to pick up a package and search for a traditional barcode. Digimarc Barcode improves associate efficiency, freeing-up staff for customer service and other inventory management duties.

Refresh The Perimeter

Digimarc unobtrusively repeats data across the entire surface of any thermal-printed label on fresh food items like meat, cheese and prepared meals. Scan faster and effortlessly with barcode data repeated across the entire label. Even damaged, ripped or burnt labels will scan.

Improve Labels

Safer Associate Scanning

OSHA has identified a number of common injuries to retail workers, including carpel tunnel syndrome, tendinitis and “trigger finger." Many of these issues affect cashiers and result in missed shifts and sick days. Associate safety is paramount in a tight labor market. The Exercise Science Research Center at the University of Arkansas found scanning packaging with Digimarc Barcode is safer and faster for cashiers. Cashier upper body muscle activity, for example, is reduced when scanning packages with Digimarc Barcode.

Find Out More

New Poll: Labels Difficult to Scan

Cashiers aren't happy about scanning damaged fresh food labels. A new Harris Poll makes it clear that torn, wrinkled or damaged fresh food labels are difficult to scan, impacting front-end efficiency and negatively impacting the customer experience.

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Consumers Cringe at Slow Checkout

Busy consumers value time as much as money. Now, slow checkout is affecting how and where they shop. Learn how retailers can capitalize on opportunities to satisfy shoppers and keep them coming back. Get actionable insights in a free commissioned study conducted by Forrester Consulting on behalf of Digimarc.

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