Case Study: Widen

Gaining Control over Security, Rights Management and Tracking

Widen is a content technology company that helps brands improve the return on their content investments by leveraging its cloud-based digital asset management (DAM) solutions to catalog, govern, publish and analyze valuable content assets. The firm works with world-renowned brands in the areas of marketing, advertising and publishing, as well as content producers in any number of fields — from manufacturing to retail. Widen is a Digimarc Guardian partner that integrates Digimarc Barcode into its image protection solutions.

"Our customers are able to add Digimarc Barcode to content to re-enforce their copyright, allow their images to be found online, and attribute ownership against unauthorized use."- Jake Athey, VP of marketing at Widen

Digimarc Barcode is an imperceptible identifier added to individual photos and other images prior to distribution. This identifier continues to communicate ownership rights even after file format changes, encryption/decryption, editing and cropping. Along with Digimarc Barcode, Widen offers Digimarc Guardian’s search service for identifying illicit content use online, as well as providing on-demand reporting via a cloud-based portal.

Providing a Better Game Plan

“Our customers generally come to us with some kind of DAM and rights management plan,” says Jake Athey, VP of marketing at Widen. But, he added, they are not focused specifically on security, rights management and asset tracking. This is where the Widen-Digimarc partnership proves itself indispensable for Widen’s customers.

“Using Digimarc’s technology, we help our customers create a better game plan,” Athey says. “We ask them: Do you track your digital assets today? What about your digital rights? Do you know what happens to your assets after they’re distributed internally and externally?” Widen, with Digimarc, shows them.

Low Workflow Impact

Widen customers leverage Digimarc’s technology to track assets “in the wild,” monitor and report on instances of infringement and protect themselves legally.

“Our customers are able to add Digimarc Barcode to content to re-enforce their copyright, allow their images to be found online and attribute ownership against unauthorized use,” Athey says.

Widen also appreciates Digimarc Guardian’s low impact on its customers’ current workflow. Enhancing an image with Digimarc Barcode is usually done after the image editing process is complete and images are scaled and compressed to their final web-posting size.

Customers’ enhanced images then proceed through the normal post-production workflow before finally making it online.

“When it comes to digital rights management and asset tracking, Digimarc Guardian is invaluable to our customers’ digital assets, and we’re proud to be an integration partner,” Athey says.