RESPONSIBLE & CONNECTED PACKAGING WITH DIGIMARC

Differentiate your products and attract new business with connected packaging. The Digimarc Platform provides all the software, training and hands-on experience printers and premedia agencies need to support their customers.

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Partnering With Digimarc

The Digimarc Platform features Digimarc Barcode, which contains the same data as traditional barcodes. Unlike visible barcodes that are typically applied to one or two locations on a package, Digimarc can be applied throughout the entire package design yet is imperceptible to most consumers. See how connected packaging from Digimarc is modernizing the supply chain.

Partnering with Digimarc offers printer and premedia agencies the ability to help customers achieve greater results with sustainability, traceability, brand protection and consumer engagement initiatives.

Already a Trained Digimarc Supplier or Working with a Digimarc Client? If so, you can find information and support videos about working with the Digimarc Platform by visiting our Premedia and Printer Requirements FAQs.

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3.93T Euromonitor forecasts 3.93T units of packaging will be in global circulation by 2022
12.7% Is the forecasted absolute growth of global packaging from 2017 to 2022, according to Euromonitor
10% Internal studies reveal 10% less ink per square inch is needed to print Digimarc Barcode than a traditional QR Code
$188B Markets & Markets state the anti-counterfeiting packaging market is projected to grow at a CAGR of 12% to $188 B by 2025
92% Of consumers believe brands should take an active role to increase recycling, according to American Recycler

Benefits

Your customers can leverage connected packaging with Digimarc to support critical initiatives for today’s modern supply chain.

Sustainability

Consumers today are concerned about food safety, food waste and unrecycled plastics in our environment. The Digimarc Platform helps you deliver more sustainable, safer and responsible packaging and labels on behalf of the retailers and brands in your portfolio.

Traceability

With the Digimarc Platform, you can provide unique, serialized identities on product packaging via digital printing, industrial inkjet printers and laser etching techniques to support the consumer brand traceability initiatives your customers are pursuing.

Brand Protection

Attacks on brands have never been more numerous or costly. With the Digimarc Platform, you can offer your customers new tools to aid in their fight against counterfeiting and the assault on their brand identities.

Consumer Engagement

Shoppers today expect convenient access to extensive nutrition data, allergy info, sourcing practices and sustainability facts from their products. The Digimarc Platform provides you with effective avenues to help the retailers and brands in your portfolio meet increasing consumer demands for this contextual data.

Features

Training

Online courses and in-person training workshops for your team on our enhancement tools and quality management software.

Software

Digimarc provides extensions for Adobe software applications so that your team can work with tools they already know. We provide desktop and mobile verification software to ensure your packaging works for all of the intended applications.

Services

Quality management services to partners enhancing product packaging, digital images, audio files and virtually any media with Digimarc Barcode.

Help Site

Digimarc makes it easy for your team to get answers on working with our Platform. We provide an extensive help site featuring premedia and printer requirements, FAQs, instructional videos, details on printing files with Digimarc, and more.

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Who We Work With

From Our Partners

“Our partnership with Digimarc proves our dedication to advancing flexographic printing and our mission to be one of the most innovative companies driving the industry to new heights.” – Brad Wills, Senior Vice President and Global General Manager of MacDermid Graphics Solutions

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Consumer Packaging Must be Beautiful and Smart

Packaging can be smarter and "digitally connected" when combined with distributed computer systems and the web. This change will revolutionize productivity and quality while delivering new capability in a variety of product packaging applications.

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Premium Brand Protection

Digimarc delivers sophisticated protection for physical products, packaging and digital images, providing a crucial – and comprehensive – layer that supports anti-counterfeiting strategies to ensure product integrity and preserve brand reputation.

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