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CONSUMER DRIVEN METHODS FOR ASSOCIATING CONTENT IDENTIFIERS WITH RELATED WEB ADDRESSES

9,015,138

4/21/2015 12:00:00 AM

The present invention provides methods to provide or establish links, web addresses or web content with media (e.g., audio, videos or imagery). In one implementation, we provide a method comprising: upon receipt of a content identifier associated with media, initiating a time-limited auction for a right to associated a link or website with the content identifier; receiving additional bids for the right; and at a conclusion of a predetermined time associated with the time-limited auction, awarding the right to associate a link or website with the content identifier. In another implementation we provide a method including awarding a right to provide or host web content; and monitoring provided or hosted web content to ensure that non-advertising content is maintained at or above a predetermined level. In yet another implementation, we provide a method including: receiving a content identifier associated with media; determining whether web content exists that is associated with the content identifier; if the web content exists, providing the web content or a pointer to the web content; and if web content does not exist, allowing a user who provided the content identifier to provide or host web content.