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METHODS FOR CONTROLLING RENDERING OF IMAGES AND VIDEO

7,787,653

8/31/2010 12:00:00 AM

The present invention relates generally to controlling rendering of video to particular audiences, e.g., children. For example, one claim recites a method including: obtaining video or image data, the video or image data comprising information steganographically hidden in data representing perceptual portions of the video or image data; analyzing the video or image data to obtain the hidden information, the information comprising data associated with suitability for viewing of the video or image data for a particular demographic; comparing the data to predetermined information; and based at least on said act of comparing, determining whether to render the video or image data for display. Of course, other claims are provided too.