Link Print and Digital Content Now
Digimarc makes it easy to connect consumers with digital content—no QR codes needed. Print ads, posters, direct mail—virtually any printed piece—can be enhanced with Digimarc Barcode, giving consumers the opportunity to scan printed pieces with their phone and get access to brand generated content. Digimarc Barcode can be linked to a web page, like a QR code, but Digimarc technology allows easy updates to the link—and, best of all, no barcode or QR code symbology is seen by consumers. Digimarc Barcode promotes personalized interaction with consumers, while making it easy for companies to monitor and measure consumer interaction with enhanced in-store displays and signage.