Digimarc Barcode for Commercial Print
Making it easy for readers to jump from print content to digital and social media channels expands the possibilities of editorial content, and gives consumers more choice on how they want to consume content. A Target Marketing survey of its readers, found that 80% of respondents think it is important that the commercial print industry provides its readers a cohesive omnichannel experience. By adding Digimarc Barcode, an imperceptible code for printed material, publishers can turn a static article, essay or celebrity profile into a fully-digital media experience with videos, social media feeds and further editorial background.
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