Digimarc Barcode digitally activates any visual content, such as advertising and promotional signs, posters, magazines and images for direct communication with consumers.
Digimarc makes it easy to connect consumers with digital content—no QR codes needed. Print ads, posters, direct mail—virtually any printed piece—can be enhanced with Digimarc Barcode, giving consumers the opportunity to scan printed pieces with their phone and get access to brand generated content. Digimarc Barcode can be linked to a web page, like a QR code, but Digimarc technology allows easy updates to the link—and, best of all, no barcode or QR code symbology is seen by consumers. Digimarc Barcode promotes personalized interaction with consumers, while making it easy for companies to monitor and measure consumer interaction with enhanced in-store displays and signage.
Digimarc Barcode helps brands capitalize on in-the-moment product enthusiasm, by efficiently moving them from reading print to interacting on the mobile web where they can learn more or buy now.
Consumers today expect more and better product information. Brands that deliver transparency are poised to retain customers and win new business. Digimarc Barcode gives consumers and associates the opportunity to scan packaging with an enabled mobile app to learn more about products, helping them navigate a cluttered marketplace.
Digimarc Barcode helps brands and retailers increase their marketing campaign success and improve process management. Employees and consumers can scan in-store print—signage, posters and displays—and be directed to important information. In-store material enhanced with Digimarc Barcode also can capture information that helps organizations understand where and whether shoppers are compelled to interact with branded signage.
A QR Code is similar to Digimarc Barcode in that it links print pieces to digital content via a web link. Yet what makes Digimarc Barcode more advanced, is the ability to regularly change out the web destination (a QR Code link is fixed forever). Digimarc Barcode is also more than a limited symbol, like the UPC barcode or the QR Code, on a print piece. Digimarc Barcode and the artwork are one, they are indistinguishable. Consumers and associates simply scan the images and/or graphics to get the digital payoff.
Brand owners have two ways to help shoppers scan print pieces with Digimarc Barcode. If they have a mobile app, they can integrate the Digimarc Mobile SDK into their application. They can also utilize Digimarc’s free Digimarc Discover® app, which, along with recognizing Digimarc Barcode, also recognizes common symbols like the QR Code and UPC barcodes.
Brand owners can easily add Digimarc Barcode to printed materials by uploading their images and design files to Digimarc Barcode Manager, a cloud-based file enhancement service. The tool allows for simple self-service for enhancing materials and managing Digimarc Barcode-based campaigns.
Discover what consumers want to know about your products in this easy-to-read infographic.
BMW worked with popular mobile app, Shazam, which features Digimarc technology, to deliver the ultimate driving machine as an unmatched interactive experience.
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Digimarc leverages GS1 global product identification standards to create more reliable and efficient barcodes on product packaging.
The Digimarc Discover® Mobile SDK easily integrates into mobile apps for consumers and retail associates to make it easy for shoppers and employees to scan packaging with Digimarc Barcode and access branded content on their phones.
Digimarc’s technology integrates directly into audio files to identify and maintain important metadata, as well as to distinguish between individual versions of the same audio content.