LAST UPDATED: January 9, 2017


This Privacy Policy describes Digimarc’s practices in connection with information that we collect through our Digimarc Discover application (the “Digimarc App”) and the applications of our customers that integrate the Digimarc Discover technology (“Customer Apps”). If you have been directed to this policy in connection with the Digimarc Discover application, you are using the Digimarc App, and if you have been directed to this policy in connection with another application, you are using a Customer App. The Digimarc App and all Customer Apps are collectively called “the App(s)” in this Privacy Policy. You may not use any App if you are under the age of 13.


We respect your right to privacy. We do not sell, rent, share, or disclose personal information to third parties, except in the circumstances described in this Privacy Policy.


Information We Collect

Through the Digimarc App and Customers Apps, we collect the following information:

  • Device Information: We collect information about your device: the name and version of the operating system on your device; a hashed version of your unique device identifier; the manufacturer of your device; the make and model of your device; and the language in use on your device.
  • App and App Usage Information: We collect information about the Apps you use and how you use them: the name and version of the App, the date and time you read an MRC, the payload of the MRCs you read (which may be a Global Trade Item Number or other standard identifier), and the content provided to you when you read an MRC.

    The Apps store a history of the MRCs and QR codes you read. This history information is not sent to Digimarc, and you can delete your usage history within the Apps.


  • IP Address: Your Internet Protocol (“IP”) address is a number that is automatically assigned to the device that you are using by your ISP or mobile carrier.Collecting IP addresses is standard practice on the Internet and is automatically done by most websites and applications.
  • Geolocation: If you agree to provide geolocation data, we collect the geolocation of your device when you read an MRC.We do not store, use, or disclose this information to third parties.

Information Third Party Service Providers Collect

Through the Digimarc App, Digimarc service providers collect the information described in their privacy policies. This information is shared with Digimarc as described in those privacy policies.

How We Use and Disclose Information

We use and disclose the information collected through your use of the Apps for the following purposes:

  • For our business purposes, which include data analysis, audits, developing new products, enhancing our existing products, improving our services, identifying usage level and trends, and determining the effectiveness of our campaigns and those of our customers.We use IP addresses to determine the general physical location of where Apps are used.
  • For our customers’ business purposes, which entails providing the following information to our customers with regard to use of their Customer Apps: device operating system name, device operating system version, hashed unique device identifier, device model, device language, date and time of MRC code reading, MRC payload, payoff provided, and location, as derived from your IP address. We do not disclose your IP address to any of our customers.
  • For our legal purposes, which may include complying with legal process; responding to requests from public and government authorities including those outside your country of residence; enforcing our terms and conditions; protecting our rights, privacy, safety or property and that of our customers; and allowing us to pursue available remedies or limit the damages we may sustain.


This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site or application linked to by the Apps. The linking to any site through the Apps does not imply endorsement of the linked site by Digimarc.


We use reasonable organizational, physical, technical, and administrative measures to protect information that we collect through the Apps while that information is in our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure.


We will retain information that we collect through the Apps for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.


Information that we collect through the Apps may be stored and processed in any country where we have facilities or in which our customers operate. By using any of the Apps, you consent to the transfer of information to countries outside of your country of residence, including to the United States, which may have different data protection rules than your country.


We may change this Privacy Policy from time to time. Please refer to the “LAST UPDATED” legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy at Your use of any App following these changes means that you accept the revised Privacy Policy.


If you have any questions about this Privacy Policy, please contact us by email at, or please write to the following address:

Digimarc Corporation
9405 SW Gemini Drive
Beaverton, Oregon 97008

Attn: Privacy Officer

Please note that email communications are not always secure; please do not include credit card information or sensitive information (e.g., Social Security Number, credit card information, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background, or trade union membership) in your emails to us.