Shopper behavior has changed, and retailers are evolving to meet new consumer needs. Whether they buy in-store or online, shoppers demand more convenience, control and access to product information than ever. Successful CPGs are remaking the retail experience with connected packaging that delivers greater product transparency and works harder to ensure sales.
Gain insights into the latest retail trends and learn practical tips for applying new technologies to product packaging in order to stand out in the store of the future.
You'll learn about:
- Navigating a new competitive landscape for retailers and brands
- Capitalizing on evolving consumer preferences and shopper behavior
- Adopting 'connected packaging' to speak directly with shoppers
- Leveraging technology to better compete in the future