Pirate Personas: Understanding the Culprits of Digital Book Theft

According to a 2017 study commissioned by Nielsen and Digimarc, publishers lose more than $300 million in potential revenue to illegal downloads each year. Using survey data and expert analysis, the report detailed what types of people download books illegally and why they do it.

The webinar will dive deeper into the data, exploring the specific personas of “high-impact” pirates. You’ll learn:

  • Detailed profiles of the most common digital pirates, include age, education, and income level
  • Motivations behind book piracy
  • Common methods used for acquiring e-books illegally, and how they can be countered

If you’re interested in enhancing your company’s anti-piracy strategy don’t miss this complimentary, highly informative presentation.

Complete the form below to watch the Pirate Personas Webinar recording.

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Germany  |  Japan