Friction is a drag for shoppers and a major threat to retailers. New insights into friction—anything that causes delays, frustration or extra effort for shoppers—are providing more nuanced views of the challenges. A new Digimarc white paper highlights two new reports, one investigating how damaged thermal labels slow checkout, and another, demonstrating how cashier fatigue and injuries can cause further delays at the front end.
The paper includes an easy-to-follow playbook for any retailer, big and small, that is looking to the take the first concrete steps for addressing friction in the fresh departments, the center store and at the front.
Download the free white paper and understand:
- Key friction points by department
- The hidden snags with damaged thermal labels
- The role played by barcodes and cashier muscle strain
- How a “total store” approach is the key when leveraging tech solutions