Packaging as a Portal to the Digital World

Speakers Larry Logan, CMO of Digimarc, and Aidan Tracey, CEO of SGS present a brand packaging webiner:

Today’s consumer is constantly connected to the digital world through their mobile device, seeking out opportunities to engage and fueling demand for more dynamic content.

So where does this leave product packaging?

Even in the digital age, packaging remains the consumer’s primary touchpoint with brands and a company’s most central, valuable asset. Brands know a package communicates, but to reach its full potential product packaging today must connect consumers to a world of digital information and experiences, whether in store, at home or on the go.

Watch this webinar to learn about:

  • Trends in shopper behavior, mobile engagement and packaging design
  • Leveraging technology to give packaging a true network identity
  • How Digimarc and SGS have partnered to drive packaging into the digital age