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Why Transparency Requires Total Traceability


Supply chain traceability is more essential than ever.


Consumers now expect full transparency into the origin, ingredients and sustainability practices of products they purchase and consume. The ability to track a product’s supply chain journey from sourcing to recycling is crucial to protecting consumer loyalty, safety and brand reputation.

As further motivation, regulators – including those in the United States and Canada – are considering new requirements to bolster food safety systems, requiring brands to modernize their traceability practices.

Watch seafood supplier MOWI, packaging leader Sealed Air, and experts in product intelligence and digital watermarking at Digimarc discuss:

  • Advantages of serialized tracking and how it can be achieved today
  • The evolving regulatory landscape and what it means for future traceability requirements
  • Solutions that deliver traceability benefits while also meeting consumer expectations for more transparency

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