Navigating a Changing Landscape

Retailers and consumer brands today face digital disruption, product transparency and the complexities of unifying commerce. Digimarc Barcode provides a comprehensive solution by enhancing your customers’ experience while improving efficiencies from the distribution center to the checkout aisle.


Advanced Barcode Technology

Retailers rely on Digimarc Barcode for easier checkout, improved operational efficiency and the ability to more effectively control inventory, all of which impacts the bottom line. Digimarc Barcode is a machine-readable code that can contain the same data as UPC/EAN symbols or carry similar information to QR and DataMatrix codes. It is an unobtrusive and seamless element of packaging artwork, allowing for more reliable and efficient scanning by cashiers, high-speed cameras and shoppers with phones.

icon packaging

Connected Packaging

Reliably scanning and tracking products throughout the supply chain helps retailers and brands with operational efficiencies, while providing a better customer experience. Packaging with Digimarc Barcode results in better product tracking and management, a seamless in-store/online shopping experience and snag-free checkout for your customers.

The Universal Barcode

Easy Checkout

Easier checkout improves your customers’ experience and promotes associate satisfaction. Digimarc Barcode for packaging and consumer goods ensures your cashiers get a reliable and efficient scan without having to search for a traditional barcode. Your fresh food labels with Digimarc Barcode scan even when wet, wrinkled or torn.

Find Efficiencies

Mobile Scanning

Easily demonstrate how your customers and store associates can access brand-generated content such as digital coupons, nutrition facts and inventory information. Digimarc offers a comprehensive barcode scanning SDK that scans Digimarc Barcode and common retail barcodes. The free Digimarc Discover app runs on the Digimarc SDK.

Power Up Mobile

The Brand Guide to Product Transparency

Here’s the “one-stop shop” for brands looking to get started with product transparency.

Get the Guide

Barcodes for Better Conversations

New Seasons Market wants its cashiers focusing on friendly, genuine conversations with customers, not barcodes. Find out how they utilize technology to be the "friendliest store in town."

Read More

Learn More

Contact us to ask questions about Digimarc Barcode, receive additional information or schedule a meeting.

Digimarc is a Member of:

National Retail Federation PLMA Path to Purchase Institute Loss Prevention Research Council FTA Member Logo AIPIA Memeber