Navigating a Changing Landscape

Retailers and consumer brands today face digital disruption, product transparency and the complexities of distributed commerce. Digimarc Barcode provides a comprehensive solution for connected packaging by enhancing your customers’ experience while improving efficiencies from the distribution center to the checkout aisle.


Advanced Barcode Technology

Retailers and brands rely on Digimarc Barcode for connected packaging that enables easier checkout and consumer scanning with mobile phones. Digimarc Barcode, a machine-readable code that can contain the same data as UPC/EAN symbols, QR and DataMatrix codes, is an unobtrusive element of packaging artwork, allowing for more reliable and efficient scanning by cashiers, high-speed cameras and shoppers with phones. Digimarc Barcode also provides brand protection for product images, helping companies monitor and manage appropriate usage.

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Easy Checkout

Easier checkout improves your customers’ experience and promotes associate satisfaction. Digimarc Barcode for packaging and consumer goods ensures your cashiers get a reliable and efficient scan without having to search for a traditional barcode. Your fresh food labels with Digimarc Barcode scan even when wrinkled or torn.

Find Efficiencies

Mobile Scanning

Easily demonstrate how your customers and store associates can access brand-generated content such as digital coupons, nutrition facts and inventory information. Digimarc offers a comprehensive barcode scanning SDK that scans Digimarc Barcode and common retail barcodes. The free Digimarc Discover app runs on the Digimarc SDK.

Power Up Mobile

Brand Protection

Ensure that customers are not presented with outdated product images or improper branding that causes confusion and erodes confidence in your brand. Digimarc Barcode for Digital Images is a powerful solution for better managing the use of images and other assets.

Manage Your Brand

The Brand Guide to Product Transparency

Here’s the “one-stop shop” for brands looking to get started with product transparency.

Get the Guide

Barcodes for Better Conversations

New Seasons Market wants its cashiers focusing on friendly, genuine conversations with customers, not barcodes. Find out how they utilize technology to be the "friendliest store in town."

Read More

Digimarc is a Member of:

National Retail Federation PLMA Path to Purchase Institute Loss Prevention Research Council FTA Member Logo AIPIA Memeber Clemson Sonoco Institute of Packaging Design and Graphics Member