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Audience Education

 

With the imperceptibility of a digital watermark comes the need to indicate enhanced content is available.

Regular Visibility

Magazines and other print publications using watermarks for the first time should allocate space within their publications and educate readers on the new capabilities within the print edition. Readers must clearly understand how to download and use the app, and how to find the watermarked content within the publication. At the launch, publishers should consider devoting a full page in magazines and an equivalent size in newspapers to this education, with a column or standard space in the first 8 pages of issues following the launch that continues to remind readers of this information.

The app can also be advertised as way to simplify life; in addition to detecting the publication's digital watermarked content, the Digimarc® Discover app also features the ability to read QR codes and barcodes — requiring just one app instead of three.

Directing Users to Enhanced Content

Users will identify watermarked content either by the Circle D symbol, a publication’s custom-designed symbol or logo, or blue hyperlinked text. Below is an example of how the Digimarc Circle D symbol has appeared in publications to inform readers of the presence of watermarked content:

Sample Downloading Instructions

Publishers will need to provide directions to their users on how to download an enabled app, and how to use the app to find watermarked content within the publication. Below are sample instructions.

  1. DOWNLOAD the free app from the iTunes App Store or Google Play (simply search for “Digimarc” [or your publication's mobile reader app name]).
  2. LAUNCH the app and view the animated tutorial showing how it works.
  3. LOOK for the Circle D symbol throughout the publication and point the phone at the center of the accompanying images (not the symbol). The app works best in well-lit areas.
  4. HOLD your phone about 4-6" away and parallel to the page, allowing the camera to focus. If you do not get an immediate connection, slowly adjust the distance from the page.
  5. EXPERIENCE print come to life.

Sample instructional graphics for the end user

Digimarc has provided the following line art illustrations as a starting point for your own messaging to the end user to ensure they have the best experience. Feel free to add your own branding and copy.

The Digimarc Circle D Trademark

The Digimarc Circle D mark is part of the Digimarc® Discover platform. You may download the Circle D as an option to indicate the presence of digitally watermarked content, or an application's ability to detect a digital watermark. When used alone, its purpose is to provide a visual cue to educate consumers and communicate an opportunity to "Discover" something related to content or objects of interest.

How it works

Digimarc IDs can’t be detected by the human eye, and can be embedded into all kinds of media — packaging, retail signage, circulars, catalogs, in-store audio, etc. — to create an imperceptible connection with interactive, online content. Readers can't see the digital watermarks that power a Digimarc ID, but they are easily detected by our smartphone cameras. Unlike barcodes and tags, Digimarc IDs do not occupy valuable space on the page nor do they negatively impact the layout or design aesthetics.

Magazine spread using Digimarc Discover with no impact to the layout

Digimarc Discover offers an easy way to embed and test a Digimarc ID in print or audio to facilitate mobile engagement. You can embed Digimarc IDs into print and audio content through our Digimarc® Discover ID Manager or by using the Adobe® Photoshop® plug-in. With either option, the embedding is easily integrated into your existing publishing workflow.

You can direct readers to download the free Digimarc Discover app (also available as a branded app) from the iTunes App Store or Google Play, or you can build your own custom app using our software development kit (SDK).

An example of a digital 'Table of Contents' showing readers where to find enhanced content within the pages.
An example of a digital "Table of Contents" showing readers where to find enhanced content within the pages.

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