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Audio Embedding

 

Retailers and brands can enable proximity marketing using traditional broadcast mediums via the Digimarc Barcode Manager. Unique triggers, full control over the brand experience, reliable mobile discovery and quick engagement elevate audio digital watermarking above competing technologies.

The Digimarc Advantage

You may have already used other apps to "listen" to special programming on television. Such competing technologies use audio recognition , which means the enhanced audio content can only be used once or at one time. Digimarc Barcodes allow for multiple versions of the same content to be enhanced in different ways, which is perfect for regional, localized or long-term campaigns. For example, a radio spot or television soundtrack could be broadcast simultaneously in different parts of the country (or world), but each region's broadcast would have a different Digimarc Barcode, connecting users to promotions or special offers relevant to them.

For more detailed information, we have provided a technical overview of Digimarc Barcodes for audio for those needing more thorough specifications.

The Quick Start Guide for Creating Digimarc Barcodes for Audio

The Digimarc Barcode Manager is designed to be efficient and easy-to-use — with no special software required.

  1. Get started by clicking the New Digimarc Barcode button while in any project folder and selecting Audio from the list of options.Click the new Digimarc Barcode button and select audio from the list of options.
  2. Select an audio file from your system or drag and drop the file onto the orange icon on the left of the Digimarc Barcode listing. Audio file formats of .wav, .mp3 and .m4a are required, and must be sampled at either 44.1kHz or 48kHz and with 16 or 24 bits per sample. For detailed information, please see our questions and answers.Edit view when creating a new audio barcode.
  3. Configure the mobile experience for the user by entering a URL, a headline, plus optional text and image. These will appear in the form of an interactive banner when scanned by a Digimarc Discover-enabled mobile app.
  4. After you've purchased your Digimarc Barcode, you'll be able to choose a start date. View of audio barcode edit post-purchase.
  5. Shortly after uploading your audio file, processing of the audio file should begin. This step takes about the same amount of time as the duration of the audio clip.
  6. Click the edit pencil to open a pop-up box containing the download link.View of audio barcode post-purchase with the edit link highlighted.

     Edit view for audio barcode.

Digimarc Barcodes for Audio vs. Fingerprinting Technologies

Built on Digimarc's digital watermarking technology, the Digimarc Discover platform significantly differs from competing services, which rely on audio fingerprinting. Check out how we measure up when it comes to meeting real-world customer requirements.


Digimarc® Discover Audio Fingerprinting Competitors
Enables mobile consumer engagement across all media — print, audio and video — with a single technology platform
Works seamlessly within a retailer or brand's environment, encourages white label applications to preserve brand equity
Works with print and packaging, delivers enhanced experiences from a combination of scanning print and detecting audio
Provides unique digital identities into the content itself, allowing the same content to provide differentiated post-scan experiences and unique metrics
Is susceptible to false positives with the risk of a poor consumer experience at the point of engagement or embarrassing misidentification of the brand

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