67% of consumers say they worry about product authenticity when buying goods for their friends and family, according to a new survey sponsored by Digimarc.
What does it mean for modern brands to have integrity?
A global increase in ecommerce combined with unmonitored online marketplaces and more sophisticated criminal operations leaves brands and consumers exposed to counterfeit products.
Digimarc sustainability experts joined the Sustainable Packaging podcast hosted by packaging professional Cory Connors to discuss how Digimarc is changing packaging and recycling.
Perhaps a strange title for someone who builds a platform for Connected Products, but it is a truth that we need to address.
At Digimarc, we are eager to promote a prosperous, safer and more sustainable world as we march toward future success.
The solutions we provide to our customers add tangible economic value, while also carrying immense potential to help solve broader societal challenges.
It’s no coincidence that People is the first pillar in our ESG Framework – while all three including Product and Planet are important, we need to recognize that first and foremost, we’re a people-business.
Digimarc is committed to sustainable value creation, transparency, and alignment with Environmental, Social, and Governance (ESG) best practices.
When more than 300 teammates convened this week – virtually and in Portland, Ore. – for the inaugural Digimarc Global Town Hall, participants journeyed to a future where Digimarc product digitization technology helps make the world a better place.
A new era of product digitization has enabled forward-thinking fashion brands to engage consumers in recycling and sustainability initiatives directly through the products they purchase and wear.
In a recent discussion with Digimarc, editors at Packaging World magazine explore the erosion of trust in consumer brands due to an increase in counterfeit products and illegal diversion.
A recent segment by BBC News highlights how invisible watermarks, including those delivered by Digimarc, could increase plastic recycling.
A discussion between Tony Rodriguez and Dom Guinard affirms our commitment to using the proper tools to support customers by making sure that the full breadth identification technologies are available to customers.
Riley McCormack talks through the value EVRYTHNG brings to complement Digimarc’s work with the HolyGrail 2.0 initiative, driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste.
Tony Rodriguez and Dom Guinard discuss how the unification of Digimarc and EVRYTHNG’s solutions will remove barriers and provide customers with a seamless experience.
Niall Murphy speaks of Digimarc and EVRYTHNG’s shared vision of providing customers with frictionless solutions to deliver cohesive information on items at every step along the product lifecycle.
Reflecting on a partnership of over five years, Niall Murphy and Riley McCormack discuss the combination of Digimarc and EVRYTHNG to provide comprehensive product intelligence solutions for customers.
Driven by AIM - European Brands Association and powered by the Alliance to End Plastic Waste, over 130 companies and organisations from the complete packaging value chain have joined forces for the Digital Watermarks Initiative HolyGrail 2.0 with the ambitious goal to assess whether a pioneering digital technology can enable better sorting and higher-quality recycling rates for packaging in the EU.
Sustainability leaders and others with an interest will have an opportunity to see inside a powerful recycling test program at a virtual event next week.
Digimarc’s Product Manager Lynn Christensen answers commonly asked questions about brand protection for both physical and digital assets. Digital watermarks prove to be an effective solution to protect brand identity.
Check out six key strategies to protect brand identity, by downloading a visual checklist. It guides brands through the essentials of brand identity protection.
Growing up in North Carolina as a child of a Palestinian-immigrant father and an American mother, Digimarc’s Ameena Alattar experienced both the dynamism and the complexity of growing up in a mixed-culture household.
A profile of Mario Guzman, an accomplished iOS and macOS developer at Digimarc, who has developed a popular homage to classic macOS music widgets.
Digimarc representatives will be at conferences in North America and Europe this fall highlighting the benefits of Digimarc Watermarks. There will be a mix of in-person and virtual events, including CineEurope, Sweflex, Specialty Papers and AIPIA.
The semi-industrial trials of the HolyGrail 2.0 project for plastic recycling began recently with a successful trial at a testing facility in Pertuis, France. Digimarc and machine vendor, Pellenc ST, had developed add-on modules for the detection sorting units—to detect Digimarc Watermarks—and the two teams ran the units through two important sorting tests.
Digimarc and Coca-Cola will be collaborating at CineEurope 2021 in Barcelona, Spain, Oct. 4-7. The Coca-Cola booth (located in the Coca-Cola lounge) will have examples of Coke Zero and Costa cups enhanced with Digimarc Watermarks.
To understand the ever-evolving tactics of counterfeiters today and how to stop the damage, read an excerpt from Digimarc’s new guide: “Brand Protection for Digital-First Enterprises."
Digimarc’s Phil Stafford, along with Julie Vargas from Avery Dennison and John Dwyer from WestRock, gave a presentation at retailX in the WestRock booth titled, “Retail and Connected Supply Chain.” Watch the full presentation.
A profile of Kristyn Falkenstern, Digimarc’s Sr. Manager of Research and Development, who uses her color science expertise and understanding of human versus machine perception of color to put the magic in Digimarc Watermarks.
Digital watermarks can be applied to nearly any object or media. They link product packaging, print, or audio to interactive online content when scanned with an enabled device. These watermarks can be overt or covert, depending on the application, and are read by mobile devices, computers, inspection system cameras, retail scanners, among other systems.