Consumer Packaged Goods Industry

Brand trust has never been more important—or harder to build and maintain

In our increasingly AI-powered world, the lines between reality and fiction are blurring. Counterfeit products are everywhere, creating a crisis of authenticity and trust that every brand must address.

To counter distrust, it’s vital to give customers ways to validate product authenticity, anytime and anywhere. You also need to extend your brand promise beyond guarding against counterfeits by fighting fraud in your key programs, improving packaging sustainability, and utilizing your products to engage directly with your consumers.

CPG companies also face risks when it comes to their digital footprint—risks that can undermine hard-earned trust. Leaks of confidential information or sensitive data cause significant reputational harm. And your images and artwork can be used by bad actors to market counterfeit products online.

Digimarc delivers a breakthrough approach to scalable trust that empowers people and intelligent systems to protect products from counterfeiting, verify what’s real, and transact with confidence across the physical and digital worlds.

Digimarc can help you:

Restore trust by making it easy for consumers, brand inspectors, and back-office brand protection teams to verify the authenticity of your products.

Understand and analyze counterfeit product trends, gray markets, and events for more targeted defense.

Protect yourself, your retailers, and your customers from the financial costs of gift card fraud.

Simplify and secure your loyalty & reward and warranty programs.

Open a direct-to-consumer engagement channel while gaining regulatory compliance.

Protect confidential internal information from insider leaks and combat the risk of limited-distribution content being disseminated without authorization.