Step up to technology-enabled security that stops fraud today—and evolves to keep you protected tomorrow

Complicated gift card packaging meant to thwart fraudsters may slow them down, but it doesn’t stop them, and it frustrates shoppers, cashiers, and brands. By embedding a security feature into gift cards instead of the packaging around them—and using technology at the scanner and server level where cards are activated—retailers and brands can simplify their packaging, delight their customers, and deliver a much more secure gift card that also improves the purchase experience for shoppers and cashiers.

Our solution removes the need for human intervention to stop fraud by leveraging existing, front-of-store scanner devices to automate the process of tamper detection. This automated approach to fraud detection and prevention restores consumer trust in gift card purchases and protects retailers and brands. And according to a recent analysis comparing our technology to traditional secure packs, gift cards protected by Digimarc technology are 3X more secure.

How our gift card solution works

Unlike existing physical “on-card only” security features, our gift card solution is an end-to-end technology layer that resides “on-card,” “on-scanner,” and “on-server.” Once deployed, when cashiers scan cards:

Authentic cards scan normally and activate at the point of sale.
Tampered cards don’t activate, stopping fraud before it impacts customers.

This solution starts with a tamper-evident digital watermark, which is printed onto the card itself . But this is simply the physical manifestation of our end-to-end technology-powered defense. By leveraging our multiple software instances spread across various points in the supply chain (cloud, print lines, and front of store), Digimarc can evolve and adapt our solution to fight fraud today and in the future, as new threats arise. Each of these software instances work together to deliver a complete solution, and each have special characteristics that make them ideally positioned to incorporate new functionality and inventions.

Digimarc can help you:

Prevent fraud to reduce financial and reputational loss for retailers, brands, and consumers.

Enable faster checkouts without the need for manual inspections or opening packaging layers. Cashiers simply scan the card to detect fraud.

Enjoy low-risk, low-cost, rapid adoption with no POS changes, capital investments, or licensing costs required for retailers. Implementation is straightforward and part of normal hardware maintenance.

Regain merchandising and marketing freedom with a technology solution that allows brands to reduce packaging and focus on gift-giving designs again.

Leverage a future-proof technology platform built for agile innovation and easy rollouts of new security technologies as bad actors adapt over time. 

Decades of Experience

Digimarc has 30 years of experience protecting the world’s currencies in partnership with central banks. Now, we’re bringing this proven expertise to the entire gift card industry.

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