Unlock Circularity Powered by Intelligent Waste Sortation
Digimarc Recycle enables intelligent waste sortation that transforms the circularity of your packaging—and unlocks never-before-seen data that transforms your bottom line.
We’re powering a revolution in the recycling of plastics
Recycling regulations are intensifying around the globe. But the decades-old, optical sorting technologies currently in use at waste and recycling facilities are unable to detect and sort waste with the accuracy or the granularity required to achieve compliance—especially for plastics. At the same time, brands and producers lack data to improve packaging sustainability or gather actionable intelligence about how their products are consumed post purchase.
Digimarc enables brand owners to boost the circularity of products and packaging by adding covert digital product identifiers that are proven to power accurate, high-speed waste sortation, even when the products and packaging are heavily damaged or soiled. Every smart sortation also reveals valuable, never-before-seen data about the plastics waste stream itself that can be mined to create more sustainable packaging, reduce packaging volume, and generate consumer consumption insights, extending digital transformation all the way to product end-of-life.
How our recycling solution works
Digimarc’s covert digital watermarks don’t require any special inks, chemicals, materials, or processes and have been proven to provide deterministic identification of plastic products to any level of granularity at massive scale and speed. These identities are linked to an extensible, cloud-based repository of product attributes (such as brand, SKU, product variant, packaging composition, food/non-food use, etc.) and interact with existing waste facility machinery for accurate, high-speed sorting. The result is a step-change improvement in the quality and quantity of post-consumer recyclate that can be reused to produce new goods.
This process also yields valuable new data that can be analyzed for rich post-purchase insights. Now, in addition to being able to gain purchase behavior insights from data captured by checkout scanners, brands can also gain consumption behavior insights from data captured by waste facility machinery via dashboards or APIs. And in the era of AI, the company with the best data wins.
Digimarc can help you:
Lead the industry in the global reduction of plastic waste, while improving brand perception and aligning with consumer values.
Gain new data insights about product lifecycle and usage—including never-before-available data on post-purchase behavior—to drive your business to new heights.
Comply with increasing regulations, such as the PPWR in Europe, and facilitate the adoption of EPR programs in the U.S.
Generate higher-quality, post-consumer recyclate, increasing the supply of this valuable product input while decreasing its cost.
How customers succeed with Digimarc
Netto is positioned to adopt Digimarc Recycle for more efficient plastic recycling.
“At Netto, we are committed to less plastic packaging, more recycling, and more responsibility. Digimarc is a valued partner in supporting us in achieving our sustainability goals as we look to the future"
Christina Stylianou
Corporate Spokesperson
Netto
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Influential global initiatives embrace Digimarc Recycle
HolyGrail 2030
HolyGrail 2030 trial demonstrates the effectiveness of digital watermarks in recycling, with an average detection rate of 99%.
Circular Plastic Taskforce
The Circular Plastic Taskforce launches pilot with Digimarc to optimize sortation of flexible packaging in Canada, a North American first.
Digimarc is a recycling industry leader
Fighting Plastic Pollution
We are committed to a prosperous, safer, and more sustainable world, and Digimarc technology revolutionizes the sortation of recyclable plastic waste. Learn about our leadership role in fighting plastic pollution.
Proudly Honored as Leaders
We are honored to be included in Fortune’s 2023 Change the World list and recognized for leading the charge to address plastic pollution. Read how Digimarc and other leaders are making a positive difference.
Recognized World-Changing Idea
We are proud to be an honoree in the Consumer Products category of Fast Company’s 2023 World Changing Ideas Awards, which recognized Digimarc Recycle as a solution that shows it’s possible to create meaningful change at scale.
Resources
Digimarc Recycle Earns Industrial Scale Validation
Closed-Loop Recycling - Delivering on the Promise With Sustainable Packaging with Richard Akkermans of Mondelēz International
