Explore Solutions for the Retail Industry
Digimarc helps retailers combat fraud at checkouts for higher profitability, faster transactions, and happier customers and employees.
Run retail stores more profitably—and restore consumer trust—by preventing fraud
More than ever, retailers are facing unprecedented threats from fraud—from gift card tampering, self-checkout fraud, counterfeiting of goods, and more. Traditional, analog, and human-centered approaches to detecting and preventing fraud aren’t just costly—they're not working anymore.
With Digimarc, you can restore trust and bolster security with solutions that simplify brand inspections, reduce shrink, and actually prevent gift card fraud, right at the point of sale.
In shoplifting after stores introduce self-checkout terminals
23 Self-Checkout Statistics (Theft, Tipping + More) You Need To Know In 2025
How much retailers are projected to lose from shrink in 2024, up 18% from 2022
Of consumers in the U.S. have given or received gift cards with no funds on them
Digimarc can help you:
Protect yourself and your customers from the financial costs of fraudulent gift cards.
Reduce shrink and automate pricing accuracy for fair, frictionless, and profitable customer transactions.
Restore trust by verifying that products sold on shelves or online are authentic.
Enable faster checkouts for staffed and unstaffed lanes.
Decrease fraud and tampering without excessive effort or cost.
Stay ahead of AI-assisted bad actors with adaptive, anti-tampering solutions.
Explore Digimarc solutions
Secure Gift Cards
Product Swap Prevention
Anti-counterfeiting
GS1 Digital Link
Secure Loyalty & Reward
Resources
Invisible Barcodes: The Innovation You’ll Never See (And That’s The Point) | Ask An Expert
Securing Trust: Tackling gift card fraud and other societal harms with Janet Napolitano
