Definitively Know the Provenance and Authenticity of Digital Assets

To restore trust and ensure fair use of digital assets, Digimarc enables governments, businesses, and content creators to create an enduring link to their assets’ Content Credentials, ensuring universal access to provenance and authenticity information compliant with the C2PA standard.

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With Digimarc, it’s easy to restore trust in—and control over—your digital content

With the rise of AI-enabled content creation and editing tools, trust in digital content as a source of information and communication is quickly breaking down. So, how will you enable people to determine the authenticity and provenance of the content you publish? How will you know where each digital asset your organization publishes came from, how it was created, and by whom? And how will you control the reuse of your content—and address the risk that it could be used to train AIs?

These were the questions that led to the formation of the C2PA standard. And now, Digimarc’s C2PA-compliant solution provides the answers.

Our solution restores trust in digital content by creating a durable link to Content Credentials. These always-available, cloud-based credentials reveal the provenance and authenticity of digital assets, in addition to protecting their creators' intellectual property—two capabilities more important than ever in the era of AI.

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The number of images people create each day using AI and other tools

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Of global citizens have been exposed to misinformation

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Of content shared on social media is fake

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How our provenance & authenticity solution works

Digimarc built the first implementation of invisible watermarking for C2PA purposes and the first open source C2PA Chrome Extension. Our solution builds upon this pioneering work, giving users the ability to embed imperceptible watermarks in digital assets, as well as “read” them to retrieve provenance and authenticity information. Our technology can be distributed across both public and private networks, allowing your organization to label media at its place of origin and identify it on demand.

Because our imperceptible watermarks are highly resilient to file transformations and modifications, they maintain a resilient connection between a media asset and its origin—even if media has been manipulated or stripped of metadata, as is typically the case when content is published or shared online. The result is always-available provenance and authenticity checks everyone can trust.

Digimarc can help you:

Deploy AI safeguards backed by 30 years of proven watermarking expertise—get ready for upcoming regulations (e.g., EU AI Act, SB 942, AB 853) protect content authenticity, establish provenance, and label synthetic media at scale.

Quickly and easily embed invisible watermarks at scale into images, video, and audio clips—while leaving artwork, branding, and audio files unchanged to the human eye or ear.

Enable secure and universal access to your C2PA manifests via durable links that survive all common modifications and means of sharing, including social media.

Integrate our low-footprint embedders and decoders, even in resource-constrained environments such as embedded systems.

Easily extend this solution by deploying our other digital solutions for leak detection, piracy prevention, internal compliance, and royalty monitoring.

Deploy with confidence knowing Digimarc has 30 years of experience working with content creators across all media types to ensure their digital assets are protected.

How customers succeed with Digimarc

Learn about how the U.S. Embassy in Conakry began using our solution to embed C2PA Content Credentials into all Embassy images shared on social media. 

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