Definitively Know the Provenance and Authenticity of Digital Assets
To restore trust and ensure fair use of digital assets, Digimarc enables governments, businesses, and content creators to create an enduring link to their assets’ Content Credentials, ensuring universal access to provenance and authenticity information compliant with the C2PA standard.
With Digimarc, it’s easy to restore trust in—and control over—your digital content
With the rise of AI-enabled content creation and editing tools, trust in digital content as a source of information and communication is quickly breaking down. So, how will you enable people to determine the authenticity and provenance of the content you publish? How will you know where each digital asset your organization publishes came from, how it was created, and by whom? And how will you control the reuse of your content—and address the risk that it could be used to train AIs?
These were the questions that led to the formation of the C2PA standard. And now, Digimarc’s C2PA-compliant solution provides the answers.
Leveraging the same trusted Digimarc technology built into Microsoft Windows for nearly a decade, our solution restores trust in digital content by creating a durable link to Content Credentials. These always-available, cloud-based credentials reveal the provenance and authenticity of digital assets, in addition to protecting their creators' intellectual property—two capabilities more important than ever in the era of AI.
The number of images people create each day using AI and other tools
AI Image Statistics for 2024: How Much Content Was Created by AI
Of global citizens have been exposed to misinformation
Of content shared on social media is fake
How our provenance & authenticity solution works
As the co-chair of the C2PA Watermarking Taskforce, Digimarc built the first implementation of invisible watermarking for C2PA purposes and the first open source C2PA Chrome Extension. Our solution builds upon this pioneering work, giving users the ability to embed invisible watermarks in digital assets, as well as “read” them to retrieve provenance and authenticity information. Our technology can be distributed across both public and private networks, allowing your organization to label media at its place of origin and identify it on demand.
Because our invisible watermarks survive file transformations and modifications, they maintain a resilient connection between a media asset and its origin—even if media has been manipulated or stripped of metadata, as is typically the case when content is published or shared online. The result is always-available provenance and authenticity checks everyone can trust.
Digimarc can help you:
Quickly and easily embed invisible watermarks at scale into images, video, and audio clips—while leaving artwork, branding, and audio files unchanged to the human eye or ear.
Enable secure and universal access to your C2PA manifests via durable links that survive all common modifications and means of sharing, including social media.
Integrate our low-footprint embedders and decoders, even in resource-constrained environments such as embedded systems.
Easily extend this solution by deploying our other digital solutions for leak detection, piracy prevention, internal compliance, and royalty monitoring.
Deploy with confidence knowing Digimarc has 30 years of experience working with content creators across all media types to ensure their digital assets are protected.
How customers succeed with Digimarc
Learn about how the U.S. Embassy in Conakry began using our solution to embed C2PA Content Credentials into all Embassy images shared on social media.
Explore our other digital solutions
Leak Detection
Internal Compliance
Piracy Prevention
Royalty Monitoring
Resources
C2PA 2.1 - Strengthening Content Credentials with Digital Watermarks
Statement from Digimarc CEO, Riley McCormack, from the seventh bipartisan Senate Forum on artificial intelligence
