When proprietary digital assets are stolen and reused, are you equipped to take action?
You invest a great deal of time and effort into producing high-quality digital images, video, and audio that represent your brand well. So, when these assets are pirated and reused without permission—for example, to sell counterfeit items, transact in unauthorized markets, or even claim an affiliation with (or a certification by) your company, you need to take prompt action to protect your customers, your reputation, and your bottom line.
At the same time, GenAI companies are deploying armies of bots to scrape the web for the content needed to train their models. Much of that content, including your corporate content, is copyrighted—just not in a way that can be detected by these ravenous machines. How can you protect your proprietary digital assets in a way that is easy, scalable, and effective? After all, the onus is on brands and content creators, as copyright laws place the proof of ownership on them.
Digimarc's piracy prevention solution makes it easy to detect the theft and misuse of your digital assets as well as prove your ownership. Leveraging the same trusted Digimarc technology built into Microsoft Windows for nearly a decade, our piracy prevention solution delivers unmatched scalability, proven reliability, and field-tested performance.
How our piracy prevention solution works
Using Digimarc’s proven, proprietary technology, you can ensure every media asset has a persistent, covert identifier—akin to a machine-readable “©” symbol—called an invisible watermark. This watermark transmits information about the asset to the world, such as ownership, copyright, authenticity, and provenance. Under section 1202 of the Digital Millennium Copyright Act, the rights of owners of watermarked assets are protected, giving you legal standing to go after bad actors who pirate your content without your permission or payment.
Watermarks can be easily added to your digital assets depending on your specific needs. From a Photoshop plug-in for low volume image workflows to SDKs and APIs that support bulk processing and integration with existing workflows and digital asset management systems, our solution covers you no matter your volume or media-type requirements.
It also makes pirated content easier to discover online. Using third-party tools that automate discovery and logging of infringing content and sites either at the point of infringement or through batch analysis, you can identify pirated assets without relying on probabilistic techniques (such as fingerprinting) that don’t scale, aren’t specific, and are notoriously error prone.
Digimarc can help you:
Indelibly identify digital assets with a technology recognized by global copyright laws, helping you maintain legal ownership and control.
Convey important information about your digital assets, including ownership, copyright, authenticity, provenance, and more.
Detect misuse by unauthorized individuals by automating content identification and preventing your digital assets from being used in harmful or misleading ways.
Restrict the potential for AI models to train on protected content without your consent or compensation.
How customers succeed with Digimarc
With more than 122,000 youth waiting to be adopted from foster care today, Raise the Future provides a safe, secure, online location, the Heart Galleries, for potential adoptive families to find and get to know children waiting for a forever home. But balancing protection of the children’s images without inhibiting potential connections is a top priority for the organization.
Learn how Raise the Future uses piracy and copyright protection powered by invisible watermarks to communicate ownership, copyright, authenticity, provenance, and more to protect these truly invaluable images.