Discover a Better Barcode

Learn how Digimarc enhances product packaging for an improved retail experience.


Better Barcodes, Better Business

The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.

Take a Closer Look

Digimarc Barcode for Thermal Labels

As seen at NRF 2018, Digimarc helps circumvent many of the most common problems with fresh foods, including torn, wrinkled or damaged labels that slow checkout for consumers. Discover how Digimarc Barcode for Thermal Labels helps cashiers scan products more easily and reliably.

Learn More

Retail · CPG · App Development · Content Protection · Media & Entertainment

Featured Content

The Evolution of Packaging Materials

It started with glass bottles in ancient Egypt, mulberry bark containers in China and Napoleon (sort of) inventing SPAM. Find out how we go to Kellogg's cereal boxes and OREO packages in the first installment of our new History of Packaging series. Read the History

Cashier Survey

Cashiers aren't happy about scanning damaged fresh food labels. A new Harris Poll makes it clear that torn, wrinkled or damaged labels are a problem. See the stats and how Digimarc can help. Read More

History of the Barcode

The History of the Barcode is a colorful story that begins in the 1940s, and includes lasers and a pioneering pack of Wrigley gum. It’s also the story of how retail eventually scaled, ecommerce blew up and why the barcode’s future may be linked to blockchain. Read the History