Today’s packaging should be smarter, engaging and more informative.

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Retail &
Consumer Packaged Goods


Media &



The Digimarc Platform

Platform Overview

If Seeing is Believing, Digimarc Barcode is Unbelievable

The Digimarc Discover® platform featuring Digimarc Barcode offers unmatched reliability and efficiency for automatically identifying media and almost any object, which has powerful implications for commerce, entertainment and more.

Take a Closer Look
Barcode Video

Now Scanning: Every Surface, Every Sound

Scanners that sense the world around them will drive the future of shopping, manufacturing and a wide range of business and consumer applications. What you can’t see will help you.

News & Events

Rovio Angry Birds

Buying Without Boundaries: A New Chapter for Retail

As bricks and clicks converge, product packaging must work harder than ever to ensure sales wherever consumers choose to buy. Learn how to future-proof your packaging for the interactive aisle ahead. Get the Guide

ICP White Paper

Our Vision: Making Technology Easy

Few products today truly reflect the vision of a world where technology is both powerful and inconspicuous. Learn more about Digimarc’s patented Intuitive Computing Platform (ICP) and how it aims to make technology easier to use. Get It Now

Rovio Angry Birds

Rovio and Digimarc Create Movie Magic for Angry Birds

Angry Birds The Movie incorporated Digimarc Barcode and the Digimarc Discover SDK to create an enhanced in-theater experience beyond the big screen. Read More

Customer Stories

Portland Trailblazers

The Portland Trail Blazers offer the first FanScan feature in the NBA. Read More

New Seasons

Pacific Northwest grocer adopts Digimarc Barcode to speed checkout. Read More


BMW and Shazam Create First Digital Dealership. Read More