Discover a Better Barcode

Learn how Digimarc enhances product packaging for an improved retail experience.


Better Barcodes, Better Business

The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.

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Digimarc Barcode for Thermal Labels

As seen at NRF 2018, Digimarc helps circumvent many of the most common problems with fresh foods, including torn, wrinkled or damaged labels that slow checkout for consumers. Discover how Digimarc Barcode for Thermal Labels helps cashiers scan products more easily and reliably.

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Retail · CPG · App Development · Content Protection · Media & Entertainment

Featured Content

Cashier Survey

Cashiers aren't happy about scanning damaged fresh food labels. A new Harris Poll makes it clear that torn, wrinkled or damaged labels are a problem. See the stats and how Digimarc can help. Read More


Get the story of how e-commerce, QR codes and an Oregon 'Mad Scientist' shaped the barcode universe of today and tomorrow. We conclude out History of the Barcode series with the last installment. Read the History

The Package Lifecycle. Digimarc creates a product identity brands can follow through the supply chain, from package design to consumers’ homes.