‘Fresh, Front & Center’ at NRF 2018

Stop by booth #2875 and discover how Digimarc Barcode benefits retailers in three critical areas: perimeter departments, the front end and the center store.

Digimarc at NRF
Platform Overview

Better Barcodes, Better Business

The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.

Take a Closer Look

Digimarc Barcode: How it Works

What is an imperceptible barcode and how is it applied to product packaging? Watch this 30-second video to discover how a 'connected package' is created.

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Featured Content

Digimarc at NRF: Fresh, Front and Center

The key to winning over customers is to provide them a seamless shopping experience without snags, irritations or roadblocks. Visit Digimarc at NRF booth #2875 and find out how our "Fresh, Front & Center" solution helps retailers engage today's smart shopper. Read More

Damaged fresh labels hard to scan

Cashiers aren't happy about scanning damaged fresh food labels. A new Harris Poll makes it clear that torn, wrinkled or damaged labels are a problem. See the stats and how Digimarc can help. Learn More


Get the story of how e-commerce, QR codes and an Oregon 'Mad Scientist' shaped the barcode universe of today and tomorrow. We conclude out History of the Barcode series with the last installment. Read the History