Today’s packaging should be smarter, engaging and more informative.

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Retail &
Consumer Packaged Goods


Media &



The Digimarc Platform

Platform Overview

Better Barcodes, Better Business

The Digimarc Discover® platform featuring Digimarc Barcode offers unmatched reliability and efficiency for automatically identifying media and almost any object, which has powerful implications for commerce, entertainment and more.

Take a Closer Look
Barcode Video

Now Scanning: Every Surface, Every Sound

Scanners that sense the world around them will drive the future of shopping, manufacturing and a wide range of business and consumer applications. What you can’t see will help you.

News & Events

gs1 germany

GS1 Germany and Digimarc Announcement

GS1 Germany and Digimarc are expanding the reach of invisible barcodes to create a new possibility for product identification. Read More


Webinar: Digitally Empowered Packaging

Join Larry Logan, our chief marketing officer, for a compelling conversation about product transparency and the connected package on Sept. 22, 2016 at 1-1:30 P.M. (ET). Register Now

Rovio Angry Birds

Buying Without Boundaries: A New Chapter for Retail

As bricks and clicks converge, product packaging must work harder than ever to ensure sales wherever consumers choose to buy. Learn how to future-proof your packaging for the interactive aisle ahead. Get the Guide

Customer Stories

Portland Trailblazers

The Portland Trail Blazers offer the first FanScan feature in the NBA. Read More

New Seasons

Pacific Northwest grocer adopts Digimarc Barcode to speed checkout. Read More


BMW and Shazam Create First Digital Dealership. Read More