The Package Lifecycle

Digimarc creates a product identity brands can follow through the supply chain, from package design to consumers’ homes.


The Digimarc Platform

Platform Overview

Better Barcodes, Better Business

The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.

Take a Closer Look
Barcode Video

Now Scanning: Every Surface, Every Sound

Scanners that sense the world around them will drive the future of shopping, manufacturing and a wide range of business and consumer applications. What you can’t see will help you.

Happening Now

Birth of the Barcode

Retail & CPG

Product Transparency

Retail & CPG

Music Industry Royalties

Media & Entertainment

More Resources

Unmasking Book Pirates

Content Protection

Barcodes & Baseballs

Media & Entertainment

Read our Blog

See all Events

Retail · CPG · App Development · Content Protection · Media & Entertainment

Featured Content


The early history of the UPC barcode is a story of imagination, technological innovation and big dreams. Check out our colorful chronicle of this important era and see why it holds crucial clues about retail's future. Learn More


Shoppers want more and better product information. Download a free Digimarc white paper and make sure your brand is prepared to meet the needs of the marketplace. Get it Now


New Seasons Market wants its cashiers focusing on friendly, genuine conversations with customers, not barcodes. Find out how they utilize technology to be the "friendliest store in town." Read More