Today’s packaging should be smarter, engaging and more informative.

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The Digimarc Platform

Platform Overview

Better Barcodes, Better Business

The Digimarc Intuitive Computing Platform delivers unmatched reliability and efficiency for automatically identifying almost any media or object, which has positive implications for commerce, entertainment and more.

Take a Closer Look
Barcode Video

Now Scanning: Every Surface, Every Sound

Scanners that sense the world around them will drive the future of shopping, manufacturing and a wide range of business and consumer applications. What you can’t see will help you.

News & Events

Bossa Nova

Bossa Nova and Digimarc Help Automate Planogram Compliance

Bossa Nova and Digimarc announce that they are collaborating on next-generation retail solutions for more efficient inventory management. Read More

Digimarc at NRF

Digimarc’s End-to-End Retail Solutions Drive Efficiency

Come by the Digimarc booth and experience live demonstrations showcasing all the ways Digimarc and its partners improve reliability and efficiency at every stage in the product journey.Read More

Bizerba

Bizerba Adds Digimarc Barcode to Boost Business Efficiencies

Digimarc announces that Bizerba, the market-leading provider of weighing, slicing and labeling technology, has integrated Digimarc Barcode into its retail scale labels. Read More

Success Stories

Portland Trailblazers

The Portland Trail Blazers offer the first FanScan feature in the NBA. Read More

New Seasons

Pacific Northwest grocer adopts Digimarc Barcode to speed checkout. Read More

Shazam

BMW and Shazam Create First Digital Dealership. Read More