Protecting and Scaling Deposit Return Systems
Having a long history protecting the authenticity of currency and media and now improving the sortation of plastic recycling, Digimarc is equally committed to the integrity of recycling deposit return systems (DRS). Deposit schemes provide a financial incentive for consumers to return eligible containers but may motivate fraud. Covert digital watermarks can authenticate real product packaging produced by certified printers, helping drop-off locations avoid returning deposit fees on counterfeits. Watermarks may also be authenticated by mobile phones, useful for small businesses without the scale and resources for reverse vending machines.
Now you can enjoy a direct communications channel with consumers wherever they interact with your product – in store, at home, or on the go. When scanned with a smartphone, digitized products can deliver recycling instructions or sustainability content to users of your products, the people who matter most.
The World is Watching
Influential initiatives around the world are driving positive change by embracing Digimarc Recycle now.
HolyGrail 2.0 trial demonstrates effectiveness of digital watermarks in recycling, with an average detection rate of 99 percent.
Circular Plastic Taskforce
The Circular Plastic Taskforce launches pilot with Digimarc to optimize sortation of flexible packaging in Canada, a North American first.
Complete Your Digital Transformation
The leader in product digitization, Digimarc exclusively offers the Digimarc Illuminate platform to aggregate product information and interaction events, compile data about the product journey, and analyze new intelligence your business can proactively leverage for success. Take the first step toward completing your digital transformation initiative by digitizing your products.
See Everything, Achieve Anything™
With visibility into everything, you gain critical intelligence to guide you in ensuring authenticity, reducing costs, increasing operational agility, and improving circularity at every step along the supply chain. Get started today.