Understanding Digital Twins

At Digimarc, we recognize digital twins as the heart of the product digitization journey. A powerful way to give physical items a digital record, Digimarc digital twins go far beyond assigning basic data attributes by collecting real-world information about your products in real time. A representation of your physical products in the Digimarc Illuminate platform, digital twins are intelligent agents instructing and capturing product interactions when and where they occur. Powered by intelligent software, Digimarc digital twins leverage logic and customizable rules that enable your products to inform, instruct, and act on their own.

Holistic View
Holistic View

Digital twins help you analyze the hidden relationships between products, packaging, and partners to get a wider view of your enterprise.

Smarter Products
Smarter Products

Empower more intelligent products and new automations by leveraging logic and rules that act upon aggregated data that increases every day.

Expanded Intelligence
Expanded Intelligence

Simply tell your digital twin which assets you want to manage, feed it information, and see more of your products' journey come to light.

Benefits
Benefits
  • Creating digital twins for your products takes only seconds
  • Manage digital twin data at any level of detail (e.g., GTIN, SKU, variant, or serialized item)
  • Analyze key attributes and metadata dynamically throughout the product lifecycle
  • Enable new automations by leveraging logic and rules
  • Gain control over the interactions your product is having with the digital world
  • Uncover valuable new insights into your products to better manage your business
  • Gain greater operational visibility across global supply chains
  • Optimize performance, increase efficiency, and deliver better customer experiences
  • Complete your digital transformation journey

Your Products Deserve a Digital Twin

See everything and achieve anything with a virtual record of your products’ journey and interactions. Try Digimarc digital twins for yourself when you schedule a free demonstration today.

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